1. Stop focussing on the numbers
Networking is not a numbers game, but a relationships game.
It's not about ‘how many’ LinkedIn connections you have. But instead, the quality of the relationships and the level of interaction you have with people in your LinkedIn network that counts.
Plus, of course, the size and relevance of the network that those people are in turn connected to. Which means that someone with 50 highly relevant contacts (who they interact with frequently), will often be much more successful whilst using LinkedIn than someone with 500+ connections to people they hardly know or ever interact with.
2. Remember the 5 second rule
When most people visit your LinkedIn profile for the first time, on average, they’ll scan it for 5 seconds before choosing to take a closer read or simply click away.
So your profile needs to be clear, succinct and unique so as to make the right impression and make visitors read the profile.
Take a quick glance at your own profile – do you pass the 5 second rule?
3. Be careful about the headline title
Your headline title on LinkedIn is one of the most important parts of your profile.
The headline title must convey 3 things:
- What you do
- What you want
- What you want to be known for
I appreciate that if you're currently employed and passively looking for work, not all of these are possible.
But if you are not working then your headline title should make it clear that you're in the market for new opportunities ("Financial Controller seeking fresh opportunities in XYZ")
4. Avoid having a half empty LinkedIn profile
When people Google your name to “check you out” and come across a half completed LinkedIn profile – you’ve just missed a golden opportunity to give them a good first impression of you.
So regardless of whether you’re working, job searching or taking a career break – update that profile now!
5. Be different
"Passionate, innovative, hard working etc ....”
Many profiles start with this type of generic , cliché packed sentence without any kind of back up.
It sounds good at first – but when everyone is saying similar things, you’re unlikely to stand out.
So ask yourself: - What unique skills or experience do I have? What results do I have a track record of delivering? What is my value proposition? Who or what am I targeting right now?
Now incorporate some of your answers into your profile so as to make you a little different from the standard profiles which most people use.
Tips 6 -10 and Complete Article
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