It’s not exactly a news flash, but the strategies for a successful job hunt have changed considerably over the past several years—and possibly forever.
Like it or not, getting in front of the right audience for your search has become the equivalent of running a PR campaign, complete with brand development, market research, and message delivery.
If you’ve been striking out while trying to get noticed, it’s possible that your expertise is still a secret in the business world.
You’ll get better results by boosting your promotional efforts with these methods:
1- Be noticed online.
For every job hunter that’s decided to really leverage LinkedIn, there must be at least a dozen others who don’t get the reasons behind forming new connections or keyword-loading their profiles.
Building an online presence is one of the most valuable (and cheapest!) ways to put yourself in front of others seeking your expertise—and LinkedIn is one of the simplest, most effective ways to create online credibility.
Make it easy for employers to learn about you by filling your LinkedIn profile with every skill, job title, and competency possible. Take care to ensure that this data is consistent with the knowledge expected in the job you’re pursuing, and remove irrelevant skills that can confuse companies viewing your profile.
Add a professional photo, get (and give) recommendations, and take the time to provide expertise in the LinkedIn Answers forum in your subject area. Accept all connections—even those that seem foreign to you—as this can put you several degrees closer to your desired employers.