There are an astonishing number of online how-tos about LinkedIn outside of LinkedIn itself. This series will present the top 30 of tips discussed in the Capital Career Center High-Tech Job Search group, Rich Kolikof's Job Hunting group, and Liz De Troit's video focused on using LinkedIn as a job searcher. "Free account privileges get you all that you need," said Liz De Troit, the presenter, in her class on using LinkedIn for job searching, "but you have to play by the rules."
7 things job searchers should know about job searching in LinkedIn
30. Don't use LinkedIn if Google will do. If you only need a few introductions, don't use LinkedIn. Use Google or another search engine to get contact info. Search engines find information. Social networking tools find people.
29. Your profile is your brand. It promises what you deliver. Ask someone to review your profile after you complete it.
28. Keep email addresses and phone numbers out of the summary. LinkedIn has to maintain the experience they promise, which is part of the LinkedIn brand: connecting with people you know, trust, and like.
27. Use the summary for keywords about what distinguishes you and the value you add. Don't use it for your resume objective.
26. Read Guy Kawasaki's column about LinkedIn. The legendary Apple evangelist's pithy wit shows a lot about how a manager sees what LinkedIn shows.
25. Google-search yourself. What you find tells you what's known about your brand.
24. Post questions carefully. Categorize them thoughtfully. Click the button provided if your question is related to your job search. "Questions are important because they are the glue that connects you to the community, and invites new connections," said one participant.
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