LinkedIn is a powerful online professional networking platform with more than 450 million worldwide registered users. Every second results in more than two new signups, and there are well over a million unique visitors every month. You probably already know that LinkedIn is popular among the job-seeking crowd. The truth is, there are more than 40 million students and recent college graduates on LinkedIn.
So you may be wondering if LinkedIn is tailored specifically for those in the market for a traditional job, or if you — as small business owner — can use the network to grow your business.
The short answer is yes, provided you follow some LinkedIn best practices for small businesses. Don’t worry. The list below is quite lengthy, but you do not need to implement every single one of these tips to see an increase in your LinkedIn networking power. Pick just a few of your favorite ideas to start, and add more into the mix over time.
Tips to Improve Your Public Profile on LinkedIn
LinkedIn offers several ways to highlight yourself and your business, the primary method being your personal public profile. Your profile is not only public to anyone searching LinkedIn, but also those use public search tools like Google, Yahoo! and Bing, giving you an opportunity to add a new search-friendly way to promote yourself.
The tips below will help your profile pop up in relevant research results and increase your ability to be found online.
7. Look for connection possibilities: Check who is viewing your profile in order to find potential new connections. If your profile is set to public, other will be able to see when you look at their profiles as well.
9. Use recommendations: Ask your customers for recommendations on LinkedIn. These testimonials act as powerful word of mouth referrals that everyone visiting your page can see.
14. Post updates: Use updates on your Company Page that focus on relationship building. The best updates are authentic, relevant and brief.