As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting–and misunderstood–business opportunities available right now.
For whatever reason, LinkedIn cannot seem to shake the notion that it’s “only” a place to find a job or hire a new employee.
But as I’ve learned spending 48 straight months selling products and services on the site, LinkedIn is the single biggest (and best) opportunity online right now for you to generate oodles of sales leads, add new clients, and land new business.
I want to spend the rest of this post sharing the specific path I see successful professionals taking on LinkedIn when it comes to generating more sales leads, adding customers, and increasing revenue.
Some of these tips might seem counterintuitive at first glance, but that’s why they work so well: They break from the conventional wisdom and outdated beliefs about LinkedIn.
Here are seven unusual things successful people do every day on LinkedIn:
3. They give value first.
One of the biggest mistakes people are making on LinkedIn is approaching prospects or perfect strangers and immediately asking for their time and attention. In today’s environment, where anyone can claim authority or expertise, what separates the players from the pretenders is proof. Utilize LinkedIn’s powerful publishing tools to demonstrate your expertise, and then use that valuable content as “bait” when fishing for new prospects.
4. They take a personalized, one-on-one approach.
The single most powerful feature of LinkedIn from a business perspective is the ability to build and scale hundreds of personal, one-on-one relationships in a fast and efficient fashion. New automation tools (see the next tip) have made that easy to achieve–great news, given how critical it is to see prospects as real people when selling on LinkedIn.