7 Unusual Things Successful People Do Every Day on LinkedIn

By John Nemo

 

As someone who makes his living teaching professionals how to utilize LinkedIn to generate more business for themselves, I remain convinced that the platform is one of the most exciting–and misunderstood–business opportunities available right now.

For whatever reason, LinkedIn cannot seem to shake the notion that it’s “only” a place to find a job or hire a new employee.

But as I’ve learned spending 48 straight months selling products and services on the site, LinkedIn is the single biggest (and best) opportunity online right now for you to generate oodles of sales leads, add new clients, and land new business.

I want to spend the rest of this post sharing the specific path I see successful professionals taking on LinkedIn when it comes to generating more sales leads, adding customers, and increasing revenue.

Some of these tips might seem counterintuitive at first glance, but that’s why they work so well: They break from the conventional wisdom and outdated beliefs about LinkedIn.

Here are seven unusual things successful people do every day on LinkedIn:

3. They give value first.

One of the biggest mistakes people are making on LinkedIn is approaching prospects or perfect strangers and immediately asking for their time and attention. In today’s environment, where anyone can claim authority or expertise, what separates the players from the pretenders is proof. Utilize LinkedIn’s powerful publishing tools to demonstrate your expertise, and then use that valuable content as “bait” when fishing for new prospects.

4. They take a personalized, one-on-one approach.

The single most powerful feature of LinkedIn from a business perspective is the ability to build and scale hundreds of personal, one-on-one relationships in a fast and efficient fashion. New automation tools (see the next tip) have made that easy to achieve–great news, given how critical it is to see prospects as real people when selling on LinkedIn.

See all 7 things and the complete Inc. article

6 Tips to Get More Authentic Connections on LinkedIn

Travis Huff
With over 380 million users, LinkedIn is the largest professional networking site on the web – even Santa Claus himself has a LinkedIn profile. Connections are what form the bedrock of a useful LinkedIn experience, but expanding your network can be difficult, particularly after you’ve gone through everyone in your contact list. Building connections is what the platforms all about, an important element of the process – so how can you expand your professional network and maximize LinkedIn? Let’s take a look at some of the ways you can groom and grow your connections list.

4) Pay Attention to People You May Know

Sometimes the opportunity to form new connections are right under your nose. LinkedIn’s algorithm helpfully suggests people you may know right on your dashboard every time you log-in. The names and profiles change often so don’t forget to check them regularly.

6) Use the Personal Touch

When reaching out for an initial connection, ditch LinkedIn’s pre-filled message template and take a few minutes to craft a personal message. “Personalize each connection request with a reminder of how the person knows you or explain why they should connect with you, and you’ll find they’re far more likely to accept,” recommends LinkedIn expert Melonie Dodaro. “The latter is especially important when you’re trying to connect with prospects you’ve never met”.

Read all 6 tips and the complete SocialMediaToday article

5 Ways to Boost Your LinkedIn Ranking

Sophie Deering

Whether you’re a job seeker, a recruiter, or just looking for new business prospects; you should never underestimate the power of your LinkedIn network.

The further you expand your network, the more active you are and the quality of your profile are all factors that contribute to your ranking on the platform. The higher you rank; the higher you will appear in search results and in turn the more exposure you will gain. So if you’re seeking new opportunities or to create new professional contacts, then it is essential that you put the time in to building an effective LinkedIn presence.

Not only will it improve your chances of finding opportunities through the network, but it also helps you to build credibility and a reputation as an expert in your field.

You can see how you rank by visiting the ‘Who’s Viewed Your Profile’ page and clicking on the ’How you rank for profile views’ tab at the top of the page. You can then see how you rank amongst your connections, and also how your connections rank. If you want to give your ranking a bit of a boost, here are a few things you should do:

4) Start publishing

Publishing on LinkedIn is a great way to build some credibility within your industry as providing your knowledge and insights can help to build a reputation as an expert in the field. Posting blog posts is also a good way to get your profile seen by people who may not have necessarily come across it otherwise, through Pulse or through people sharing your blog post.

5) Join groups

By joining groups you or given access to connect with other members, so it make it much easier to build a network of industry professionals. Try to contribute and interact with peoples’ posts as much as possible, as the more active you are the better your profile will rank. Sharing your thoughts and expertise on relevant topics will also help you to get yourself known as a knowledgeable professional in the sector.

See ways 1-3 and the complete UndercoverRecruiter article

8 Ways You Should Be Using LinkedIn (but Probably Aren’t)

LinkedIn, that workhorse of social networks, lacks a lot of the excitement of its peers. It doesn’t have Facebook’s 1 billion daily active users, Twitter’s real-time cachet or Snapchat’s undying millennial devotion.

For professional utility, however, spending a few minutes a day on LinkedIn can bolster relationships, attract talent to your organization, and support both your employer’s brand and your own.

Here are eight ways I’ve found to get value out of LinkedIn without eating up too much of your time:

2. Add projects to your profile

Perhaps there’s a campaign you worked on, whose credits already appear publicly in an outlet such as Adweek, or maybe you’ve collaborated on a research report or a corporate social responsibility program. Add these to the underutilized Projects field on your profile and tag others who contributed. Given that this is public and part of your own profile, make sure it’s work that you were directly involved with and not just something your company did.

3. Mention colleagues and peers

LinkedIn is a great place to be altruistic. You can tag people you know or work with to congratulate them on a new job, applaud some good news from their company or share an article where they are mentioned. Unlike Facebook, where people often don’t post anything unless they think many friends will like it, on LinkedIn, you can publicly acknowledge a friend in a professional setting that will mean something to them, even if it doesn’t get much engagement. LinkedIn is often best for one-to-one marketing.

See all 8 ways and the complete AdWeek article

7 Ways to Attract Recruiters on LinkedIn

By Arnie Fertig

Like so many things, there is no one “right” way to use social media in general, and LinkedIn in particular.

This is particularly true when it comes to your job hunt. But what is equally true is that failing to take advantage of LinkedIn is tantamount to negligence in the business of job hunting.

There are numerous ways to use this mega-site for your job search, but you can break them into three main categories:

  1. Making yourself findable.
  2. Finding specific job opportunities.
  3. Gaining valuable business intelligence.

In this article, I’ll focus on what you need to do to establish a solid LinkedIn presence.

Be Easily Found on LinkedIn

Why use LinkedIn to get yourself found? Survey after survey points to the fact that over 90% of recruiters and their sourcers, both within companies and external headhunting agencies, use LinkedIn to identify potential “good fit” candidates. These are all people with jobs to be filled, and these are opportunities you would likely never even hear about.

For a variety of reasons, recruiters often like to “find” talent rather than being beseeched to help desperate job hunters. Think of it as a game of “hide and seek” with a twist: Recruiters are always “seeking,” and you want to “hide” right in front of them in such a way as to be easily found.

Here are things you should do to accomplish this goal:

4. Include samples of your work.

LinkedIn now allows you to upload into your profile all different file types including Word, Excel, PowerPoint, PDF, and pictures. Take advantage of this to show off a portfolio of your accomplishments.

5. Skills and Endorsements.

These sections have been widely panned in the past (including by this author). Now, however, they are coming into their own, and are rapidly gaining importance. Recruiters will often find you if you include in the Skills section of your profile the attributes that are key to the job they seek to fill.

You can include up to 50 skills, and if you are having trouble coming up with that many, review the job descriptions for positions you seek to fill. Chances are that many of the keywords used there are skills you can identify as your own.

6. Join Groups.

LinkedIn has groups for just about anything imaginable these days, and you can be a member of 50 groups at any one time. Recruiters are known to lurk in groups. By default (you can change this), any member of any group in which you are part can see your profile and contact you, even if you aren’t linked. Make yourself findable by joining alumni, skill-based, industry-based, geographic-based, and interest groups.

See all 7 ways and the complete Job-hunt.org article

7 Ways to Ruin Your Reputation on LinkedIn

Andrew Spence

On a platform such as LinkedIn, first impressions can make or break you. Unlike Facebook, Twitter, or YouTube where anything often goes, LinkedIn has higher standards of professionalism whether you are a company looking for business, a job seeker looking for employment or a recruiter looking for potential candidates.

Going below the set standards of LinkedIn can easily destroy your reputation, losing you existing contacts, prospective opportunities and a chance to leverage the massive networking opportunity offered by the platform.

The good news is that many of the common LinkedIn mistakes can be corrected quickly and I’m going to tell you how you can avoid or salvage your reputation.

Here are some of the most common ways to ruin your reputation and what you can do to avoid or remedy those mistakes:

3) Flaunting connection best practices

It is tempting to want to make as many connections as possible and grow your network as fast as possible. But, unless you know so many people first-hand who are already on LinkedIn, you will have to build your 1st level connections before you can add 2nd and 3rd level connections into your network.

Sending invitations to connect to random people is a big deal breaker and may cause you to be suspended from LinkedIn if just 5 people click the ‘I Don’t Know button. To avoid this, connect to people you know and then these people will likely be able to connect you to others and so on as you progressively grow your network.

5) Using the platform for overt selling

Have you ever accepted a new connection on LinkedIn to then receive an “intro” message from them which is basically a sales pitch and a way to aggressively sell their products or services?

Or how about being tagged in a group message where the sender is telling you about a great opportunity they have which is going to make you a ton of money?

Or blatantly promotional status updates. The list goes on. The simple advice is to not do this. Ever.

It is against LinkedIn policies to blatantly sell products or services on the platform. While LinkedIn is excellent for making business connections, avoid using it as a marketplace unless you specifically pay for LinkedIn Ads.

Use the platform to form connections and conversations about what you do, and your business, products etc. will unfold naturally and on a one-to-one, private basis.

Broadcasting your products and services will only make you look desperate, unprofessional and sometimes fraudulent and will in fact lose you existing and prospective customers.

See all 7 and the complete JohnSpenceOnline article