7 Easy LinkedIn Tweaks That Boost Your Web Presence

By Chirag Kulkarni

As the world’s largest professional network–it has more than 400 million members–LinkedIn is one of the best locations to market your business, network to find new opportunities, and land clients.

I like to think of LinkedIn as your online résumé and one of the first places that someone goes before meeting you in person.

Because of the power that LinkedIn possesses, it’s vital that you stand out there by having a top-notch page that showcases your talents, expertise, and personality. You can actually accomplish this feat by implementing the following seven tweaks.

1. Optimize your profile

This should be a no-brainer, yet it’s an area that remains commonly overlooked. The best place to start is by completely filling out every section of your profile, having an updated and professional-looking photograph, and a unique headline that briefly describes why you’re so awesome.

Besides those basic tips, complete your summary so that it highlights your experiences, qualifications, and anything that sets you apart from everyone else. Don’t forget to keep this information up to date.

Finally, keep your profile name clean. Just because you have the option to add your email or phone number doesn’t mean that you should include them. And, while you’re here, go snag your vanity URL so that you’ll be easier to find–it’s also handy when you print out new business cards.

If you need to edit or update your profile, check out LinkedIn’s help to guide you through the process.

3. Use anchor texts and keywords

Instead of using the generic, default links that LinkedIn provides, customize the anchor text. For example, instead of “blog,” make it more appealing and SEO-friendly by using “Jim’s Content Marketing Blog.”

Besides the keywords used in your anchor text, you can also sprinkle in relevant keywords throughout your entire profile. This will help your page get noticed on search engines and even in LinkedIn’s internal search feature.

When compiling a list of keywords, start searching LinkedIn for any words that describe what you do or your industry. If you are a digital marketing strategist, then search that term and examine the profiles that appear. What keywords are constantly appearing?

You can also use Google’s Keyword Tool to collect suggestions on the keywords that your profile should be using.

Word to the wise: Don’t overdo it with keywords. Repeating the same keyword over and over isn’t going to give you an edge. Consider using secondary keywords to avoid keyword stuffing.

See all 7 tweaks and the complete Inc. article

15 Reasons To Invest In Your Personal Brand On LinkedIn

By Chris J. Reed

People buy people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again!

Here are 15 reasons why you need a personal brand:

  1.   You already have a personal brand – if you don’t control it, it’s being shaped for you by other people. Your personal brand perception is out there, you can manage it or you can let others take it away from you. Up to you.

12. If you want to be recommended and referred to by others then you need a personal brand on LinkedIn worth showing to other people. Remember your LinkedIn personal profile never sleeps, it’s being viewed 24/7 from people all around the world.

13.  If you want to be headhunted then it goes without saying that you need a great personal brand on LinkedIn. You profile should contain all your achievements, awards, associations, companies you have worked for, promotions you gained and innovative things that you have done. Are your keywords being picked up by Linkedin’s SEO (search engine optimisation)? If you don’t add your skills and experience then there are plenty of other people on LinkedIn who a headhunter can move onto who will show up in searches. There are many others who show all their achievements and give reasons why they should be picked ahead of you because of the way that they have communicated their personal brand on LinkedIn.

See all 15 reasons and the complete article

8 Ways to Grow Your LinkedIn Connections


Do you want to expand your LinkedIn network?

Interested in ways to find and attract quality connections?

Growing your LinkedIn network helps establish you as an expert in your field and extends your reach and exposure.

In this article you’ll discover eight ways to develop new LinkedIn connections.

Why a Large Network Matters

The number of connections you have on LinkedIn matters. Remember, the more first-degree connections you have, the more second- and third-degree connections you have, making you literally one connection away from millions of people.

That’s important because LinkedIn is a massive search engine in which you’ll only show up in your first-, second-, and third-degree connections’ searches. In other words, if you’re not connected with individuals at these levels, you won’t come up in their search results. And only those three levels will show up in your searches.

So if you want to be found on LinkedIn, strategically build your number of first-degree connections. This will exponentially increase the likelihood that LinkedIn search algorithms will find you and place you near the top of search results.

In the left column below, you can see how the number of connections grows for each relationship level.

number of linkedin connections by type

The left column shows how the number of connections grows for each level.

Keep in mind that you only need 501 connections to show the 500+ mark next to your profile and be considered part of the elite expert tier. People who see your profile will know you use LinkedIn to do business, add value and connect.

#3: Personalize Connection Requests

Review LinkedIn’s suggested connections at least a few times a week. Make it a goal to find people in your industry or niche and personally connect with them. Try to connect with two or three people each time.

When you send a connection request, personalize it in some way for that person. How did you meet? How do you know him or her? Why do you want to connect? Here’s an example of a simple but personal connection request you can tweak and reuse.

linkedin connection request

Personalize your connection requests.

Personalized connection requests increase the chances people will approve your request and give you a better shot at landing a sale.

#4: Add Your LinkedIn URL to Your Email Signature

Your LinkedIn profile works for you in a number of ways: as a resume, a testimonial, social proof, a portfolio of projects and clients and proof of expert value, all in one convenient place. In your email signature, rather than send prospects to your Facebook account (or nowhere at all), send people to your LinkedIn profile.

First, you need to grab your LinkedIn vanity URL, a clickable link that’s easy to recognize and easy to remember. In the Contact Info section of your profile, click the gear icon next to your LinkedIn URL. Then on the next page, look for the Your Public Profile URL section, where you can make changes.

Once you have your vanity URL, add it to your email signature to make it easy for people to connect with you.

linkedin in email signature

Include your LinkedIn URL in your email signature.

And be sure to add the URL to your business card as well.

#7: Leverage Local Networking Groups

If you belong to a local networking group, look through your membership directory and send LinkedIn connection requests to individual members. Even if you don’t remember meeting someone in person, use your shared real-world connection to personalize your connection request and start to get to know that person online.

For example, you could say something like “We’re both members of (local group name), and I would love to connect here, too.” Then head to your next networking meeting newly armed with great networking info.

Search for local group members in LinkedIn groups. You may find them there, too.

See all 8 ways and the complete SocialMediaExaminer article