I like to think of LinkedIn as your online résumé and one of the first places that someone goes before meeting you in person.
Because of the power that LinkedIn possesses, it’s vital that you stand out there by having a top-notch page that showcases your talents, expertise, and personality. You can actually accomplish this feat by implementing the following seven tweaks.
1. Optimize your profile
This should be a no-brainer, yet it’s an area that remains commonly overlooked. The best place to start is by completely filling out every section of your profile, having an updated and professional-looking photograph, and a unique headline that briefly describes why you’re so awesome.
Besides those basic tips, complete your summary so that it highlights your experiences, qualifications, and anything that sets you apart from everyone else. Don’t forget to keep this information up to date.
Finally, keep your profile name clean. Just because you have the option to add your email or phone number doesn’t mean that you should include them. And, while you’re here, go snag your vanity URL so that you’ll be easier to find–it’s also handy when you print out new business cards.
If you need to edit or update your profile, check out LinkedIn’s help to guide you through the process.
3. Use anchor texts and keywords
Instead of using the generic, default links that LinkedIn provides, customize the anchor text. For example, instead of “blog,” make it more appealing and SEO-friendly by using “Jim’s Content Marketing Blog.”
Besides the keywords used in your anchor text, you can also sprinkle in relevant keywords throughout your entire profile. This will help your page get noticed on search engines and even in LinkedIn’s internal search feature.
When compiling a list of keywords, start searching LinkedIn for any words that describe what you do or your industry. If you are a digital marketing strategist, then search that term and examine the profiles that appear. What keywords are constantly appearing?
You can also use Google’s Keyword Tool to collect suggestions on the keywords that your profile should be using.
Word to the wise: Don’t overdo it with keywords. Repeating the same keyword over and over isn’t going to give you an edge. Consider using secondary keywords to avoid keyword stuffing.