How to Improve Your LinkedIn Profile: 9 Expert Tips & Tricks

By Jess Mansour Scherman

Staying connected in the professional world can be difficult while you’re still in college. Using LinkedIn is a great way to establish professional connections and highlight notable accomplishments while working toward your degree. In fact, many professionals would argue the social networking platform is, essentially, becoming the new resume.

“Maintaining a proper LinkedIn page is slowly becoming a requirement,” says Hussein Yahfoufi, vice president of technology and corporate services for OneRoof Energy Inc. He says one of the first things he does when considering a job applicant is look up his or her LinkedIn profile. “If the candidate does not have [one], it is sometimes a red flag in itself,” he adds.

We connected with professionals spanning several industries and locations to identify some handy tips and tricks on leveraging this resource. Keep reading to find out how to improve your LinkedIn profile and catch the eye of enticing employers.

9 expert tips to improve your LinkedIn profile

4. Make connections

“Connections are the heart of LinkedIn,” says Bob Berchtold, founder of Cubicle Sherpa. “What value is a well-written profile if nobody ever sees it?”

While reaching that ‘500+’ mark can be a notable goal, it is also important to make sure you have a healthy network of relevant connections. “When employers take a closer look at your profile, they will want to see industry movers and shakers, or at least industry-relevant contacts among those you connect with,” suggests Terach. This will reflect your ability to network within your industry, as well as your drive to stay up-to-date on industry news and information.

8. Make sure your profile matches your resume

Many of our experts agree that this one is critical. “As an employer, one of the first things I do is compare a candidate’s LinkedIn profile to their resume,” says Alexa D’Agostino, vice president of digital for Black Rhino Solutions, Inc. “You would be shocked at how often they do not match!”

D’Agostino insists you triple-check the dates you have listed under previous employment and the details concerning degrees you’ve earned, because employers will look to see if they match—you don’t want a simple typo to be interpreted as a lie!

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LinkedIn Groups: How to Save InMail Credits

Erin Dore Miller

On Tuesday, I challenged you to read and respond to the next five LinkedIn Inmails that you receive. If you took the challenge, you’re probably quickly discovering that InMails are an excellent business tool.

But there’s still more to discover! If you have an upgraded LinkedIn membership, you are also able to send InMails. Here is the breadown of allotted monthly InMails by LinkedIn subscription, following LinkedIn’s updated InMail policy:

InMails LI subscriptions

So, let’s say you’re interested in sending an InMail to someone outside of your 1st level Connections. Based on the chart above, you know how many InMails you are able to send on a monthly basis, which might be less than you would like.

You may already be aware that you can send InMails to a person that is a member of the same LinkedIn Group as you, without being docked an InMail. This is a great way to reach out to LinkedIn members and still maintain your monthly stock of InMails.

Within this allowance, though, is an important rule that not many people are aware of: If you don’t want to be charged an InMail by reaching out to a Group member, you must send your InMail through the Group and not directly through their LinkedIn profile.

A bit confusing, right? Let’s work through one together!

How to Save InMail Credits

Typically, you would visit someone’s Profile in order to learn more about them and determine if you’d like to send them an InMail to begin a conversation. Next to the “Connect” button on their Profile, you would see a button to send that person an InMail. Most people click on this button right away and begin to draft their message.

Brittany scrnshot profile edit

(Note – Keep in mind that I have a LinkedIn Recruiter subscription, so my screen above will most likely look different than yours).

When you send an InMail this way, you will need to use one of your monthly InMail credits. However, if this person belongs to one or more of the same LinkedIn Groups as you, there is another option.

Scroll to the bottom of their Profile to see what Groups they belong to. It will also show you if you have any Groups in common, by including a check mark next to the word “Member” for that particular Group, as shown in the yellow circle below:

Brittany Groups edit

So, why use an InMail credit when you don’t need to? Simply click on that Group, then click on “See all members,” as shown below, in the yellow circle.

Group home page edit
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The Most Important Setting to Change in LinkedIn Before Your Job Hunt

 LinkedIn is the best social network for your career, whether you want to use it to find a job or just boost your hirability. It’s not without its annoyances, however. If you’re prepping your profile for the job hunt especially, you’ll want to head to this setting on LinkedIn first, before everything turns to hell.
The setting is related to the “Say congrats on the new job!” notices that pop up on LinkedIn and your email inbox all the time. If you don’t change it, every time you tweak your title (say, to be more specific to the kind of job you’re looking for next), LinkedIn will tell your network and they’ll assume you’ve just landed a new position. That’s not really great if you’re in the midst of looking for a new position and interviewing with companies while you adjust your LinkedIn profile.

Five Ways To Find Your Following With LinkedIn’s New Audience Expansion Targeting

LinkedIn’s New Enhancement Explained in 30 Seconds

Officially launched last month, LinkedIn’s Audience Expansion is available for both sponsored updates and text ads. This enhancement allows marketers to effortlessly expand your reach to members that have the same characteristics as your target audience. This gives the marketer more flexibility to build the right audience mix with just a few clicks of the mouse. To get you started, we’ve come up with 5 tips:

Screen shot 2015-03-22 at 3.28.48 PM

 

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7 tips for building a Power Network on LinkedIn

Lewis Howes

Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers. The trick is going beyond connecting with cousins and college buddies to strategically building a “power network” of individuals who should be potential clients.

But building a power network on LinkedIn doesn’t happen overnight. Here are seven tips for making the kinds of connections that can benefit your business the most:

2. Tell people who you are, who you help and how you help them in your headline: A headline that communicates these points is often what grabs a person’s attention when searching the site. I should be able to read your headline and know exactly what you offer and why I should get in touch with you. Be clear and compelling.

5. Create a targeted group: Not only can leading a group give you a certain level of credibility, it allows you to connect with people who are influential within your specific industry.

6. Send personal invites: These, in my opinion, always trump generic requests to connect. The invite is your first communication on LinkedIn, so make a good first impression by writing a personal request and asking how you can help the person, or whom you can introduce them to.

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5 Spring Cleaning Tips for your LinkedIn profile

Chris McCaffrey

If you’re looking for a new job, don’t waste your time on Google searches. Instead, focus your energy spring-cleaning your LinkedIn profile to get noticed by recruiters!

As a recruiter, I spend my days finding top talent for our clients. While I talk to my personal network and attend networking events as much as I can, most of my day is spent on LinkedIn to find the crème de la crème.

Here are five steps you can take to get noticed on LinkedIn, so you can spend less time searching for jobs, allowing them to find you!

  1. Have unique content

Job titles are ambiguous.  Job descriptions are monotonous. Put something tangible on your profile that will make you stand out.  If you are in sales, add your quota attainment metrics.  If you are in a marketing role, add creative samples from your portfolio.  By adding achievements, awards, or notable successes you’ll be separating yourself from peers.

  1. Volunteer

A growing trend with companies is to offer extra paid time off to their employees who volunteer time to something they’re passionate about. Employers like to have employees who are well rounded and genuinely care about others. If you volunteer somewhere on a consistent basis, add it your profile.

Getting your “dream job” can be a challenge, and you might only have one shot at getting it. Having a clean, powerful LinkedIn profile might just mean the difference between dredging through your week punching a clock, and starting your career.

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