Staying connected in the professional world can be difficult while you’re still in college. Using LinkedIn is a great way to establish professional connections and highlight notable accomplishments while working toward your degree. In fact, many professionals would argue the social networking platform is, essentially, becoming the new resume.
“Maintaining a proper LinkedIn page is slowly becoming a requirement,” says Hussein Yahfoufi, vice president of technology and corporate services for OneRoof Energy Inc. He says one of the first things he does when considering a job applicant is look up his or her LinkedIn profile. “If the candidate does not have [one], it is sometimes a red flag in itself,” he adds.
We connected with professionals spanning several industries and locations to identify some handy tips and tricks on leveraging this resource. Keep reading to find out how to improve your LinkedIn profile and catch the eye of enticing employers.
9 expert tips to improve your LinkedIn profile
4. Make connections
“Connections are the heart of LinkedIn,” says Bob Berchtold, founder of Cubicle Sherpa. “What value is a well-written profile if nobody ever sees it?”
While reaching that ‘500+’ mark can be a notable goal, it is also important to make sure you have a healthy network of relevant connections. “When employers take a closer look at your profile, they will want to see industry movers and shakers, or at least industry-relevant contacts among those you connect with,” suggests Terach. This will reflect your ability to network within your industry, as well as your drive to stay up-to-date on industry news and information.
8. Make sure your profile matches your resume
Many of our experts agree that this one is critical. “As an employer, one of the first things I do is compare a candidate’s LinkedIn profile to their resume,” says Alexa D’Agostino, vice president of digital for Black Rhino Solutions, Inc. “You would be shocked at how often they do not match!”
D’Agostino insists you triple-check the dates you have listed under previous employment and the details concerning degrees you’ve earned, because employers will look to see if they match—you don’t want a simple typo to be interpreted as a lie!