5 Clever Tips to Boost Your Popularity on LinkedIn

Chances are, you have a LinkedIn profile, but it’s probably not getting the type of attention that you’d hoped or expected. We get it, and we’re here to help. Here’s how to boost your LinkedIn game and win the attention of recruiters online.

2. Add multimedia and links to your profile. This tip applies to anyone who can link to their work samples online, for instance designers, artists, bloggers, and the like. It should also be noted that if you’re trying to land a job in a creative field where a portfolio is required, then you better have a portfolio ready to go and easy to link to online. If your portfolio consists of work that was performed for a client, always get permission to use the finished product in your portfolio. The more samples of work you have — whether it be blog posts or graphic design samples — the merrier, so link, link, link to the fabulous work you’ve produced throughout your career.

5. Strategically promote yourself. Did you know that you can add a View My Profile badge to your email signature, blog, website, etc? Well, you can, and LinkedIn has made it super easy for you to do that with this tutorial. You want to make it easy for people to find you on LinkedIn, which means your custom URL (mentioned above) should be easily identifiable and should be listed in your contact information when sent out externally. The world we live in today is all about convenience, immediacy, and online sharing (i.e. social media), so keep this in mind when promoting yourself. If it takes more than one click to find your profile from an external link, then good luck gaining new followers — no one is going to go on a mad hunt to find you, especially not a recruiter. Promote yourself, but also make it worth the reader’s valuable and limited time.

Read all 5 tips and the complete article 

The Most Powerful Connection Tool On LinkedIn You Should Start Using Today

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The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration.

Social media provides tools and technology that let you grow and build connections at scale globally. On the social web it starts with tweeting someone’s content, sharing their post on Facebook or adding value to people’s lives on LinkedIn by publishing great content. This is the “weak tie” part. Once this is made you can meet up on Skype, send an email or even have a face to face meeting.

The often ignored connection tool on LinkedIn

Having spoken and delivered presentations for hundreds of business owners over the past couple of years, I’m constantly surprised to find that majority of them are not taking advantage of this amazing “connection tool” on LinkedIn that is underused and often ignored.

The tool I’m referring to is LinkedIn’s ‘Advanced Search’.  In my opinion, this has to be one of LinkedIn’s best features. It’s by far the quickest and most accurate way to search, find and connect with 100’s of contacts in your target market.

image: http://www.linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-1-300×114.jpg
The Most Powerful Connection Tool On LinkedIn
Now before I go ahead and show you how to use the tool, the first thing we must do is get really clear on your target market.  This is the key in order to fully maximize your search result. Here are a few things to consider when creating you ideal client profile:

  • Location
  • Company Size
  • Industry
  • Organization Role
  • Job Title
  • Keywords (common words they would use within their profile)

Take a moment now and ponder about these points. Remember, the more specific you are in whom you want to target, the more quality contacts you will find and connect with.

Once you’ve completed this, you’re now ready to start searching for your target market. Go to the top of your LinkedIn profile and click on the ‘Advanced’ Search Link located in the middle. Once you click on this link a pop up should appear that looks like this:

image: http://www.linkedinadvice.com/wp-content/uploads/2015/02/The-Most-Powerful-Connection-Tool-On-LinkedIn-2-300×226.jpg
The Most Powerful Connection Tool On LinkedIn
For the purpose of this example, we are only going to focus on the areas I’ve highlighted in the image below. These are the same points we discussed earlier on in the article when you worked on identifying your ideal client profile.

See the example and the complete article

Are You a LinkedIn Dinosaur? It Depends on Your Connection Strategy

If there’s one inevitability in life it’s change. There’s not much else as volatile in our lives as the social media networks we use every single day.

Behind the scenes Facebook, Twitter and LinkedIn roll out bug fixes and split test new features and UI to various populations on a daily basis. Then when they’ve gathered enough information, they do a big release and everyone complains.

“Oh look, Facebook updated their privacy policies again.”
Remember when we had the thumbs down option, or the Facebook Timeline that included every single post from our friends?

Remember LinkedIn Events, or when we could actually research our LinkedIn Skills, or invite other people to join us simply because we shared the same group?

When people think about the updates to social media, they mostly think of the features that were stripped away from them. That’s just how our minds work.

But what might have gone unnoticed is how easy LinkedIn is making it for total stranger to connect with one another, by way of adding new connection features in all sorts of new places; connection features that require just one click.

These days, you don’t even need to go to a separate invitation page to ask people to connect with you on LinkedIn. You can do it right from a search results page, from the mobile app, and from the You Might Also Know page that goes on endlessly. One click. Invite sent. Easy. Boilerplate language and all.

This is how easy a connection request is from the search results page on LinkedIn.
Connecting on LinkedIn's Search Results Page

It strikes me that by way of action, LinkedIn is telling its users to connect and connect widely, despite their original terms of service, whose main thrust was/is “Only connect with people you know“.
Actions speak louder than words. And despite LinkedIn’s assertion that they only want its users to connect with known entities, their features tell us a different story. Connect and connect widely.

LinkedIn even published a study, using their Economic Graph, to show that regions with more connections have more jobs.

There are many possibilities LinkedIn is offering these new streamlined connection opportunities; market share, increasing the value of it’s recruiting and sales products, looking good in front of investors etc.

Whatever LinkedIn’s reasons, I’m glad for this change. It means more opportunities for me as a small business owner, and more opportunities for the job seekers whose LinkedIn profiles I professionally write to help them find better jobs.

To those people who continue to shun the boilerplate language they receive from invitations, I say this, “Loosen up. Most of the connection requests these days come from one button clicks where users aren’t even given an option to customize the invite.”

To those people who continue to shun the idea of connecting widely, and who continue to IDK invitations from people they don’t know, I say this, “Times have changed. LinkedIn has changed. It’s not 2006 any more. The context in which you formed that opinion no longer exists.”

As the age old adage says, “If we’re not growing, we’re dying.” or as author Terry Murray offers, “If you’re not evolving, you’re fading away.

This odd fixation from a large number of uptight and inflexible LinkedIn users needs to get corrected. They are not only doing a disservice to the people in their network, they are essentially shooting their own professional networking in the foot. They will be limping to the finish line.

Here are five reasons why your IDK policy needs to change:

Read the 5 reasons and the complete article

6 Tips to Create and Publish a Killer Article on LinkedIn

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In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts.

Now since LinkedIn wants each one of more than 330 million members to be able to share their insights with other professionals across the globe, they’ve taken another big step toward that goal as they expand the ability to publish on LinkedIn to all members in English-speaking countries.

That’s 230 million users around the globe who can now tell their stories, show their expertise, and express their ideas on LinkedIn.


Here are the top tips to create and publish a killer article on LinkedIn.

1. Best dates and times: Generally I have found Sunday, Monday and Tuesday morning between 8am-9am is the best times to post. I should note that these times are based on AEST, you may want to test out your own time zone to see what works well for you.

2. Importance of quality content: I touched on this briefly before but the better and more valuable your content the greater impact you will make on your existing and new followers.

3. Preview your content: Before publishing your post always make sure to preview your work. This will allow you to see whether or not your text are aligned with any pictures or videos you have inserted, if heading are properly spaced out, and if your article is properly laid out, etc.

Tips 4-6 and the complete article

6 Rookie Mistakes You Might Be Making on LinkedIn

 by Hannah Tighe

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly.

If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. These common trip-ups could be limiting your success before you even start. Keep on reading to discover the top LinkedIn blunders people make — and how to avoid making them yourself.

1) Notifying your network every time you make a change to your profile.

privacy_settings_(2)

Why This Makes Your Connections Cringe

People are notified in their feed every time you make a change. So if you change your headline, realize the next day that you forgot to add a word, and then change it again, it is broadcasting to your network. While it is fine to occasionally update your profile and promote it out to your network to keep top of mind, it can get tiresome to see someone who is constantly changing small details to their profile. It shows up in your network’s already busy feeds and doesn’t add value to the reader.

What to Do Instead

If you are planning to do one quick tweak or update, then go for it. But if you are going to be making a whole slew of changes, you may want to just keep that unchecked until you have it mostly finalized. Then you can go back and decide what is the most important change to broadcast.

Quick Note: You can also confirm that you have already specified not broadcasting your profile changes by looking directly on your profile:

privacy_settings_confirmed_on_profile_(2)

4) Endorsing your new connection’s skills if you haven’t seen them use that skill firsthand. 

Why This Makes Your Connections Cringe

This phenomenon tends to happen quickly after accepting a new invitation. Some people may think that this is a nice way to show your appreciation of the new connection request, trying to be complimentary … but endorsing someone too early is likely to backfire on you. How can you endorse someone for something that you haven’t experienced? In doing this, it shows a lack of integrity and that your motives may be disingenuous.  

What to Do Instead


Keep endorsements only to that which you have experienced firsthand. If you cannot seem to help yourself, then send a message about an article or a video series that you have viewed in which that person displayed expertise in that area, and letting them know that you will be endorsing them because of the value you gleaned. Then, it would seem more genuine.

See all 6 Rookie Mistakes and the complete HubSpot article

5 LinkedIn Smart Steps To Career Success

  

Here are five steps to crafting a stellar profile, building a valuable network and leveraging both to your best advantage.

1. Make a findable and visually appealing profile.

“A professional headline with your picture and your name is what people see most often on LinkedIn, so it’s worth it to take two to three minutes to craft something appealing,” says von Rosen. Upload a headshot as professional-looking as possible (even if you can’t afford to hire a photographer), and write a succinct and compelling headline, which runs right under your name. Make this 120-character space, which von Rosen calls “a mini elevator speech,” as creative and readable as possible and use keywords for your industry—whatever you would search for, or the terms you see most often on the profiles of others in your field. Most people just state their current job, but if you have multiple careers or positions, she advises focusing on skill sets.

4. Once you’ve got a valuable network, snoop. 

Snooping is the best way to use LinkedIn, but only after you’ve forged good connections. Let’s say you’re interested in a job posting. You can use LinkedIn to find former employees who could give you insight into the company’s culture or to determine which of your own friends and acquaintances know current employees who could make an off-LinkedIn connection for you. LinkedIn could also be useful in the reverse situation — if you’re hiring. If you’re on the fence about an applicant and see that a colleague of yours knows him or her, then you can do a bit of reconnaissance.

You can also use LinkedIn even if you’re not looking at a specific job by exploring specific industries or companies. Say you want to find venture capital funding or that you want to work at a certain company. Do a search for the industry or company and then see which of your colleagues could introduce you to someone who works there via LinkedIn or in real life.

Since few people check LinkedIn every day (only 13% use it every day and 34% use it every week, according to Pew), if you can, try to reach out to your connection via email or Facebook or another platform where they are active, so your request doesn’t go unnoticed.

Through their networks, friends and family of mine have landed jobs through LinkedIn, hired people from it and gained access to important people that they had discovered on it. I have personally been recruited on the site, gotten story ideas from it, and been approached by colleagues looking to contact some of my connections. I’ve been especially impressed when others have used the site for research but then reached out to me via email or another avenue. They knew they’d be more likely to receive a response if they reached out to me through a non-LinkedIn platform.