10 Savvy LinkedIn Networking Tips for Entrepreneurs
2. Share unique content on LinkedIn.
“Many companies believe they should only post content that is company news or sales [related]. If you [own a] web design company, share relevant articles and tips about your industry. If you are a lawn care company, offer advice about different flower landscapes for each season. People will tune you out if your company’s LinkedIn page is playing the ‘Me Show’ all the time. You’re the expert; keep your customer base informed and give them something they can use.”
“This is especially true for the skills and description areas [of your profile]. Those skills are each a keyword that can help people find you. Also create keyword rich descriptions of what you do to build on that once visitors hit your profile page.”
“Don’t miss an opportunity to authentically communicate, even while sending a ‘request to connect.’ Delete the generic text and think of this request as your first impression, your entrance. Are you clever, bold, and memorable in your invitation, reminding the prospect how you met and [offering] a positive interaction you had or a mutual connection? Be unique at all touch points on LinkedIn.”
“As a small business owner that has had a lot of success with LinkedIn, I believe it’s about connecting. After every event that I attend (online or offline), I search for the people I met and connect with them via LinkedIn. I send them a personal message about our interaction. Then I take it a step further and see if there’s anyone that I can recommend to them, any way that I can help connect them further. Taking this extra step really makes me stand out and become memorable.”