7 Things You Need to Know About LinkedIn’s New Interface

By Arnie Fertig

LinkedIn continues to roll out its newest desktop version, and like it or not, if you haven’t been “upgraded” to the new interface, it will be coming your way soon.

Some people question why they changed something that was working just fine. Others complain they now are required to pay for what was free, or pay more just to keep some of the things they liked, as features continue to migrate to higher and higher levels of plans. Premium users complain some features have gone away completely, even though they had been paying for them.

Many longtime LinkedIn users who were quite happy until recently now hope for another social media site to emerge to compete with the giant of business networking. Until some meaningful competition shows up, however, here are some pointers to help you adjust to the new LinkedIn desktop interface.

  1. What’s where in the navigation bar? The old navigation bar features and menus are largely present, but many are in different places. For example, the old Home, My Network and Jobs tabs are still found at the top of the main page. But your Profile has been relocated to the “Me” drop-down menu under your picture. And Interests has been relocated to either the “More” or “Work” drop-down, depending on your membership level.

If you’ve relied on LinkedIn to find alumni from colleges or universities you’ve attended, you may be surprised to see that this is nowhere to be found on the top of the main page. However, it is still around if you go to: www.linkedin.com/alumni.

2) Hidden advanced search. You could click on “advanced search” right next to the main search box at the top of the home page in the old LinkedIn. Now, in order to do an advanced search, simply click on the magnifying glass icon inside the search box, and it opens up. You’ll then be able to select a search based on People, Jobs, Posts, Companies, Groups or Schools on the top menu, and along the right side of the page you can utilize many (but not all) of the old standby search filters.

3) Building your network. LinkedIn continues to send mixed messages about how you are to build your network. On one hand, you are supposed to connect only with those people you know, but on the other hand it no longer asks how you know someone when you are sending an invite to link up, and it no longer gives you the option of adding a personal message when you hit “connect” to someone in its list of “People You May Know.”

And, while you can still decline to accept an invite, the only option is to simply decline. The “report invite as spam” option is gone. You can still go out of your way to report a spam invite, but without the convenient button, everyone knows that the likelihood of you doing so is minimal. There is an unmistakable unspoken message: “Go ahead and link up with anyone you choose!”

See all 7 things and the complete US News article

 

How Many LinkedIn Connections are Enough Connections?… It Depends…

BY

How many LinkedIn connections do you need to make the magic happen? The answer is … it depends.

It depends on how many people are in your niche. If you are in a highly specialized niche then less may be better.

It depends on the size of the networks of your 1st-degree connections. If everyone in your network has a small network (less than 10 connections) then you will need more.

If your perspective client base or the industry you work in is large you will need more.

It all depends on the size of your total network. LinkedIn used to tell you the size of your total network.  With the latest version, you can only see how many 1st degree connections you have, which for me is 4,604.

Specialized Niche

I recently was working with a gentleman who was looking to move into a very specialized niche of mathematical modeling. Searching LinkedIn using 3-4 keyword phrases we found almost 3,000 profiles.

We then started to find the influencers in the industry and connected with them. Next, we found people who were working in the industry and had a similar background. We sought out people who looked, smelled and tasted like our client. Check out my post on this topic titled Finding People Who Look, Taste and Smell Like You.

The third step was critical, connecting with recruiters at target companies. Recruiters have large networks, and if they are recruiting in a specialized niche, they will be connected to many in the niche.

When accepting LinkedIn connections, you can be selective on which ones you accept.

My guess and it is only a guess if you reach 200 connections you probably have enough LinkedIn connections to get the magic to happen.

Find out how many you need for:

Skilled Professional in a Well-Defined Industry

Freelancer, Consultant, Coach,…

and the full CareerPivot article

The 10 Most Obnoxious Things People Do On LinkedIn

Liz Ryan

LinkedIn is a job-seeker’s best friend and a fantastic tool for the rest of us, too!

LinkedIn is an incredible resource, and not just for researching companies and people, making and strengthening connections and keeping up with business trends. LinkedIn is also a free business billboard for you and your company — and a wonderful platform on which to grow your thought leadership flame.

However, it is easy to be a rude LinkedIn user even by accident. Here are the 10 most obnoxious things people do on LinkedIn. Make sure you’re not doing these things, yourself!

2. They send you a connection invitation for one reason — so they can see and send connection invitations to your contacts!

8. They connect with you to get your email address, and soon your inbox is flooded with spam.

10. They hit you up to join their get-rich-quick scheme and tell your friends to join it, too!

See all 10 Obnoxious Things and the complete Forbes article

4 Common Mistakes You Might Be Making on LinkedIn

By Sara McCord

You’ve decided to look for a new job and want to make updating your social profiles part of your strategy. That part of your plan is right on: 93% companies look for candidates on LinkedIn. Plus, recent updates to the platform make getting on their radar even easier.

However, despite your best intentions, it is possible to do more harm than good. In other words, through all of your efforts to perfect your online presence, you may be making these common LinkedIn mistakes.

1. Leaving Your Activity Feed On

True story: I have a contact who starts a new job, on average, three times a week. OK, not a full-time role, but that’s about how often she adds a new side gig or freelancing role. I know this because I regularly get notifications asking if I’d like to congratulate her.

This doesn’t make her look ambitious. Instead, it makes her look like she’s finding new jobs and quitting them with lightening speed.

If you’re someone who’s adding new projects and information all the time, toggle the activity feed off so your network isn’t notified of every change. Save that feature for when you have something particularly distinct or prestigious to share so that it stands out.

Fix It

Log into your profile, then scroll down to Settings at the bottom of the page. From there, click to Privacy, then scroll down to Sharing Profile Edits. Make sure that for “Choose whether your network is notified about profile changes,” you select “No.”

4. Putting All of Your Focus on Adding (and Not Deleting a Single Thing)

It’s true: There can be a lot to add to get your page recruiter-ready. Recruiters search by keywords so you’ll want to work in any terms they might search for when looking for someone with your skill set. (Plus any relevant media and recommendations)

But LinkedIn isn’t all more-is-more. As Muse columnist Erica Breuer explains, “Cutting distracting content might feel odd at first, but it’s vital to refining the message you deliver.”

Fix It

Breuer recommends deleting four things: old jobs and recommendations that aren’t relevant to your current career trajectory, unendorsed skills, and accomplishments that are really just taking up space. When you look at the items in your profile, ask yourself if they’re complimenting—or unrelated to—your brand and the message you want to get across.

As a job seeker, there are often times when you feel like all you need is a break. And while you can’t always invent ways to make things go more smoothly, you can make sure you’re avoiding making mistakes—this way your efforts will only count toward your goal of finding that awesome new job.

See all 4 Mistakes, the solutions, and the complete TheMuse article

LinkedIn 201: How To Cultivate A Powerful Network

William Arruda

Once you have a complete and up-to-date profile that is authentic, relevant, and compelling, it’s time to start using LinkedIn for networking.

Hopefully, you avoided reaching out to new contacts and accepting connection requests until your profile was in tip-top shape. You need to assume that people will check out your profile when you are connecting. And with many connections, that’s your first impression. Remember the advice from the 1980s Head and Shoulders commercial: You never get a second chance to make a first impression.

When it comes to networking in LinkedIn, there are two primary functions – just like in real-world networking: Building your network and nurturing relationships. I’ll cover both in this post.

Build Your Network

In growing your network, you want it to be both diverse and concentrated. On one hand, you need to benefit from the power of diversity in networking (here’s a great post that explains why this is important) – yet you must also make sure you have a concentration of connections to people in your sphere of expertise. LinkedIn lets you meet both needs at once.

Before we go further, I want to explain an important part of LinkedIn that will impact your thoughts on networking. Many people I speak to only want to connect with people they know. That strategy appears to play it safe, but it will work against you because of how LinkedIn is programmed. If you want to show up frequently in searches and you want to see the maximum number of full profiles, you need to be promiscuous in your connections strategy.  Ignore LinkedIn’s advice to only accept connection requests from people you know. That may help them sell Premium subscriptions, but it won’t get you found.

If you’re still feeling a little queasy about being an open networker – accepting most connection requests – it should allay your fears to know that LinkedIn makes it really easy to remove, block, or report a connection. So any connection request you accept can be disconnected.

With that in mind, it’s time to build your network. There are four primary ways to do it:  See the 4 ways, Nurture your network, and the complete Forbes article

5 Ways to Increase Your Visibility on LinkedIn

Richard Lorenzen

We all know that LinkedIn is the best platform for anyone looking to establish a professional presence and connect with colleagues or potential employers. Whether you’re trying to promote your company or get head-hunted for a job, you need to make your profile stand out from the crowd. These are the best five ways to increase your visibility on LinkedIn.

4. Link to your other professional social platforms.

Include a link to a Twitter feed you keep exclusively for professional purposes. You want your followers to connect with you on multiple platforms because LinkedIn is all about pulling in as many people as possible. By increasing the number of connections you have, the more visible you are to strangers. You should aim to have the biggest web of contacts you possibly can.

5. Browse the ‘People You May Know’ list.

The ‘People You May Know’ list is LinkedIn’s search engine. The way they come up with suggestions is through connecting mutual contacts, or through matching up certain characteristics, such as where you went to school. Browse this regularly and see who comes up.

Keep connecting with new people and increasing the number of connections you have. This will enable you to appear to a greater number of people.

See all 5 ways and the complete Entrepreneur article