8 Big Changes To LinkedIn Groups That Will Enhance Your Social

Jeff Bullas

It’s no secret that LinkedIn is the number one social networking site for B2B Marketers.

Given the network’s user base of over 380 million and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon.

So if and when LinkedIn makes a necessary change it is important that organizations make a note.

LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.

The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.

Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.

Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of.

2. Privacy of groups mean they won’t be indexed by search engines


privacy of groups for changes to Linkedin groups

The information that is generally shared on LinkedIn groups won’t be sharable via Google or any other search engine.

This exclusivity will increase the value of conversations held in different groups, followed by the fact that new ideas and strategies shared among members will be known to the ones who are a part of the group.

This major change will help B2B marketers establish thought leadership, showcasing knowledge that can lead prospective clients and customers to come back and check their company page, employee profiles and marketing collateral.

3. Group members will now be vetted

group members are now vetted for changes to Linkedin groups

In order to join any LinkedIn group you need to make sure that your credentials are updated.

Having a professional image is a must, as well as having a fully fleshed out profile so that group administrators can assess how well they fit into their community. This generally works out positive for marketers who have spent deliberate time in optimizing their company profiles.

See all 8 changes and the complete article

6 Things You Must Have In Your LinkedIn Profile

William Arruda

LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered. In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile.

2. A custom background

It’s the single biggest opportunity to stand out from the myriad others who do what you do. You’ve heard the adage “a picture is worth a thousand words.” Well, here’s your opportunity to add a thousand extra words to your profile with one click. But make sure the image conveys the right ideas. Include a background that reinforces what you want people to know about you. Even just choosing a color that exudes your brand attributes will have an impact on the viewers of your profile.

3. A custom headline

If you don’t include a headline, LinkedIn uses your job title for your current role. Your headline is like the headline of an ad. It’s designed to capture the reader’s attention and make them want to know more. Consider these compelling headlines:

• Mark D’Errico – Workplace Consultant at Haworth, Problem Solver, Designer, Artist

• Nawal Fakhoury – LinkedIn Cheerleader | New Hire Soccer Mom | Resident Morale Captain

• Joao Rocco – VP Brand Management, Luxury & Lifestyle Brands. Brand Strategy – Marketing – Customer Experience – Branding through People

• Deb Dib – The Brand-to-Land Coach/Writer for gutsy Execs, Innovators, Coaches. Rise faster, earn more, have fun, change the world!

• Kelly Palmer – Evangelizing the Future of Learning

• Kirsten Boileau – Leading the way with Training & Enablement for Social Selling at SAP | Social Branding | Speaker

See all 6 things and the complete Forbes article

11 LinkedIn Tips for Connecting Like a Boss

ANDREW MEDAL

 

If you can look past some of the social stigmas of being an avid LinkedIn user, you’ll find that LinkedIn is actually the most powerful asset for any B2B entrepreneur or salesperson.

Nowhere else in the world has such focused, social data on people you are looking to sell to. With more than 460 million profiles, this social network can prove a goldmine for salespeople, as long as they know how to use it right. With that in mind, here are 11 overlooked LinkedIn hacks to get more out of your social selling efforts:

1. Find windows of opportunities.

LinkedIn gives you valuable real-time data on your prospects. It tells you when they post, when they’ve switched jobs, when they have a birthday, when they get a promotion, when they are out of work and more.

Use these triggers strategically and take advantage of optimal windows of opportunities. If a prospect just posted something 10 minutes ago, you know they are likely by their phone or computer with a window of downtime. This is the perfect time to give them a call.

If they got promoted or moved companies, send them a letter. If they just liked a post about the Cavs win last week, bring it up during your next call with them. Scan for opportunities at every corner.

6. Contact followers and fans.

If you’ve provided a service or have a great case study with a certain company, go to its LinkedIn company page and see its followers. This can be a great place to do cold prospecting, as people generally only follow companies on LinkedIn in which they have an actual interest. Using this mutual interest as an icebreaker could be a great in with new accounts.

See all 11 tips and the complete Entrepreneur article

LinkedIn Reveals the 10 Most Popular Companies for Recent Graduates

Graduating and heading into the workforce can be challenging. Networking, applying to jobs, interviewing — it’s a stressful process. Rather than email blasting your resume to dozens of employers, however, take your time, do your research and apply for only the most attainable jobs.

Luckily, LinkedIn has done some of this research for you. By examining LinkedIn profiles of millions of recent grads across the U.S., the business social network has uncovered the top 10 companies hiring entry-level employees and the most popular positions.

Major financial firms Deloitte, Ernst & Young and PwC were found to hire the most recent grads. With offices around the world, and a number of different departments, these firms are always on the lookout for fresh hires. Don’t worry if you’re not a finance major either — many of these companies seek students with non-finance majors for jobs that don’t necessarily involve crunching numbers all day.

Amazon and Oracle are also great career paths for young people heading into the workforce. Tech companies are always seeking some new creatives to join their teams. Plus — there’s plenty of room for growth at such large companies.

Here are the most popular companies for recent graduates:

 

  • 6) Accenture
  • 7) Target
  • 8) JPMorgan Chase
  • 9) Insight Global
  • 10) Lockheed Martin

See the Top 5 and the complete Entrepreneur article

 

7 Things You Need to Know About LinkedIn’s New Interface

By Arnie Fertig

LinkedIn continues to roll out its newest desktop version, and like it or not, if you haven’t been “upgraded” to the new interface, it will be coming your way soon.

Some people question why they changed something that was working just fine. Others complain they now are required to pay for what was free, or pay more just to keep some of the things they liked, as features continue to migrate to higher and higher levels of plans. Premium users complain some features have gone away completely, even though they had been paying for them.

Many longtime LinkedIn users who were quite happy until recently now hope for another social media site to emerge to compete with the giant of business networking. Until some meaningful competition shows up, however, here are some pointers to help you adjust to the new LinkedIn desktop interface.

  1. What’s where in the navigation bar? The old navigation bar features and menus are largely present, but many are in different places. For example, the old Home, My Network and Jobs tabs are still found at the top of the main page. But your Profile has been relocated to the “Me” drop-down menu under your picture. And Interests has been relocated to either the “More” or “Work” drop-down, depending on your membership level.

If you’ve relied on LinkedIn to find alumni from colleges or universities you’ve attended, you may be surprised to see that this is nowhere to be found on the top of the main page. However, it is still around if you go to: www.linkedin.com/alumni.

2) Hidden advanced search. You could click on “advanced search” right next to the main search box at the top of the home page in the old LinkedIn. Now, in order to do an advanced search, simply click on the magnifying glass icon inside the search box, and it opens up. You’ll then be able to select a search based on People, Jobs, Posts, Companies, Groups or Schools on the top menu, and along the right side of the page you can utilize many (but not all) of the old standby search filters.

3) Building your network. LinkedIn continues to send mixed messages about how you are to build your network. On one hand, you are supposed to connect only with those people you know, but on the other hand it no longer asks how you know someone when you are sending an invite to link up, and it no longer gives you the option of adding a personal message when you hit “connect” to someone in its list of “People You May Know.”

And, while you can still decline to accept an invite, the only option is to simply decline. The “report invite as spam” option is gone. You can still go out of your way to report a spam invite, but without the convenient button, everyone knows that the likelihood of you doing so is minimal. There is an unmistakable unspoken message: “Go ahead and link up with anyone you choose!”

See all 7 things and the complete US News article

 

How Many LinkedIn Connections are Enough Connections?… It Depends…

BY

How many LinkedIn connections do you need to make the magic happen? The answer is … it depends.

It depends on how many people are in your niche. If you are in a highly specialized niche then less may be better.

It depends on the size of the networks of your 1st-degree connections. If everyone in your network has a small network (less than 10 connections) then you will need more.

If your perspective client base or the industry you work in is large you will need more.

It all depends on the size of your total network. LinkedIn used to tell you the size of your total network.  With the latest version, you can only see how many 1st degree connections you have, which for me is 4,604.

Specialized Niche

I recently was working with a gentleman who was looking to move into a very specialized niche of mathematical modeling. Searching LinkedIn using 3-4 keyword phrases we found almost 3,000 profiles.

We then started to find the influencers in the industry and connected with them. Next, we found people who were working in the industry and had a similar background. We sought out people who looked, smelled and tasted like our client. Check out my post on this topic titled Finding People Who Look, Taste and Smell Like You.

The third step was critical, connecting with recruiters at target companies. Recruiters have large networks, and if they are recruiting in a specialized niche, they will be connected to many in the niche.

When accepting LinkedIn connections, you can be selective on which ones you accept.

My guess and it is only a guess if you reach 200 connections you probably have enough LinkedIn connections to get the magic to happen.

Find out how many you need for:

Skilled Professional in a Well-Defined Industry

Freelancer, Consultant, Coach,…

and the full CareerPivot article