Job Search Networking – Two Essentials and Neither is Your Resume

The hidden job market really isn’t all that hidden.
It’s actually right in front of you, and all you need to do is network your way in. You’ll be surprised at how willing people are to assist. You can accelerate getting into the hidden job market when you are prepared for networking.

So if you’re going to a networking meeting-coffee with someone, an association meeting or conference where you will meet people who can hire you, an informational interview phone call-please have these things in place first.

First create your search strategy.
I’m amazed at how many people ask to talk to me about their job search without having defined who they want to meet, companies they would like to work in, etc.

I was talking to one job seeker and told her that I was really unfamiliar with her job function. But I might know people in her target companies so could perhaps help by introducing her. I asked if she had a list of companies where she wanted to work. What was her strategy?

Her response was that she was hoping she could just network and not have to create a strategy. When you have a strategy defined, you know exactly what to ask for. One way to guarantee they won’t be able to help you is to say, “Well if you hear of anything I might be interested in, let me know.”

Creating a strategy takes some time and perhaps some introspection and honesty. It’s time well spent.

The second essential is your career brand.
This is how you become memorable. By having your brand statement, you help people talk about you! You stand out and capture their attention.

Sadly and surprisingly, most job seekers today cannot tell a recruiter, hiring manager or networking connection what is compelling about them-what makes them the candidate to hire. In today’s economic climate, it may feel as though experience and skills are just commodities. What can put you in the lead, make you memorable to your networking contacts and irresistible to the hiring manager is all built around your brand.

With these two essentials in place, you’re ready to make a big impact with your networking. Enjoy!

Admitting to being the original reluctant networker, Katherine Moody would do almost anything, including hiding out in the ladies room, to avoid a networking event. So she interviewed some networking masters to learn their simple and rarely discussed secrets. Then she went on to get her last 4 jobs by networking her way into the hidden job market with those simple secrets. Katherine shares those insider techniques on her job secrets blog. While there, get her free report: How to create a memorable brand for your networking. You’ll love what it does for your networking!

Reaching Out to Recruiters in a Down Economy


The economic crisis has left millions of people in the U.S. and abroad in a period of intense transition, as the recently unemployed struggle to face significant losses of the financial security and personal identity they have derived from their profession. This is equally true for executives who otherwise have excelled throughout their careers and are ending up on the market unexpectedly.

It is natural to turn to executive recruiters under these circumstances. Executive recruiters have deep connections at the world’s leading organizations and are in a unique position to present people with compelling career opportunities. However, having a realistic perspective about how search consultants work is essential if you hope to establish relationships that will ultimately lead to a new role.

It is important to recognize that recruiters at the leading retained search firms work for their clients – the hiring organizations – and not the candidates. This distinguishes them from outplacement firms that do work for candidates. Against this backdrop, if you are seeking to connect with a search consultant for the first time, you will stand the best chance if your background and skills directly match an opportunity that the recruiter is actively working on.

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How To Increase Website Traffic – 4 Essential Tasks

Over the last four years I have made all of my money by getting website traffic and turning that traffic into dollar bills. People ask me all the time how to increase website traffic, so I figured I would offer some honest, straightforward advice.

Social Traffic Isn’t Worth It, In Most Cases

If you just want to throw up huge numbers there are a lot of ways to do it. StumbleUpon, Digg, and Reddit can send you huge numbers of visitors. Many of you have already chased that traffic and some of you have probably succeeded. I personally have been able to get loads of traffic that way so I’m a good person to listen to on the subject. The honest truth is that it’s incredibly difficult to make money from those traffic sources. Those individuals typically have very short attention spans and will leave your site just as quickly as they found it. If you don’t believe that, I highly doubt that you’ve tried to sell to them before.

When you go through the process of learning how to increase website traffic, I want you to focus on the most important type of traffic there is – search traffic. Once a stream of traffic starts coming from Google it will come day after day after day, whether you continue working or not.

There’s only one type of person that can make social traffic work and that type of person is naturally gifted. If you are an extremely gifted writer or personality, social traffic might be an awesome fit for you. If you aren’t it’s going to be an enormous waste of time because you won’t be able to influence the short attention spans that will find you.

Search traffic is honestly a lot easier to work with. There’s a huge difference with search traffic because they are already looking for you. Since they already want what you have to offer, the process is a LOT easier.

How To Increase Website Traffic From Search Engines

Getting more traffic to your website from search engines is actually fairly easy to do. I want to keep this lesson fairly simple for you so I have organized the basics into four separate tasks:

  1. Researching your market.
  2. Choosing keywords.
  3. Creating keyword-optimized content.
  4. Getting links to your content from relevant pages.

Most people go wrong because they don’t do any research in the first place. To fully understand this process, I want you to take a look at how you found this article. You probably did a search in Google for ‘How To Increase Website’ traffic, or something similar (or you are a regular reader of mine). You found me because I anticipated that people would be searching for this, and created a solid article on this topic.

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Be a better networker

In this troubled economy, finding your next job (or not) may depend on your having a strong circle of people you can call on, and who know they can call on you.

By Anne Fisher, senior writer
November 7, 2008: 7:13 AM ET


NEW YORK (Fortune) — You’ve heard or read it a thousand times (including in this very space): To supercharge your career, particularly when times get tough, you need a big, strong network of professional contacts — people you can call on, and who know they can call on you, for advice, information, referrals, and introductions.

But many smart professionals are flummoxed when it comes to figuring out exactly how to get such a network started, and how to make their network grow and flourish.

“Networking is one of those things that some people naturally ‘get’ and others don’t,” says Ivan R. Misner, founder and CEO of BNI (, a worldwide networking organization with more than 110,000 members in 39 countries. “One metaphor I like is that most people treat networking like hunting – they’re out there trying to bag the big one – but it’s really a lot more like farming. You have to cultivate relationships over time.”

You won’t learn how in college, or even in B-school, Misner notes: “Most professors have never run a business, or had to figure out how to rise through the ranks in a big company, so they really don’t understand how critical it is.”

A survey of 2,200 BNI members found that 87% never had a college course that even mentioned networking – “and we’re not talking about entire courses on the subject, which are rarer than unicorns, but any course that even briefly brushed on the subject,” Misner says. “Yet, in another of our surveys, of more than 3,800 businesspeople worldwide, 73% said they get most of their business through networking.”

To help close that knowledge gap, Misner’s new book, The 29% Solution: 52 Weekly Networking Strategies (with co-author Michelle R. Donovan, Greenleaf Book Group, $21.95), details a whole year of networking tactics, week by week, explaining how to set goals for what you want to achieve through networking and then make a systematic plan.

Take, for instance, Week 24, in which Misner recommends that you focus your attention on making a great first impression. Since psychologists tell us that people make snap judgments about each other within seven seconds of their first meeting, every detail matters. For example, body language can be “the silent killer of conversations,” Misner says.

Next time you go to a networking event, including an office party, Misner suggests asking a trusted friend to keep an eye out and report back on how you measure up in these four areas:

Eye contact. Are you making steady eye contact throughout your conversations, or looking behind the person you’re talking with, to see who else is there?

Arm movement. Where are your arms while you’re chatting? Are they folded across your chest (which says, “I’m bored”)? It’s better if they’re tucked behind your back (“I’m interested, I’m listening”). If you’re in the habit of gesturing when you talk, to add emphasis to your words, that’s good too.

Positioning. Are you standing in an open, welcoming way – or blocking people out of your conversation? Are you leaning on something, looking tired or bored? Are you unable to shake hands because you’re juggling a glass and a plate? Tsk, tsk.

Facial expressions. Misner advises keeping conscious control of the look on your face. You don’t have to wear a nonstop grin, but do try to look friendly and interested, even if you’re not.

What you say counts too, of course. Within the first seven seconds of meeting someone new, ask a question like this: “How can I help you or your business?” “Ask her to talk about what she does,” advises Misner. “This others-oriented approach produces a powerful and positive first impression, because people remember you as the person who offered to help them – not just as someone trying to sell them something or get something from them.”

The title of Misner’s book, by the way, refers to the widespread belief that each of us is connected to everyone else in the world by six degrees of separation – that is, a human chain of half a dozen acquaintances. It’s a nice idea, he notes, but then, so is Santa Claus. The popular six-degrees myth stems from a series of experiments by psychologist Stanley Milgram in the ’60s and ’70s, but Misner points out that Milgram proved only that, at most, 29% of us are connected to everyone else by an average of six mutual friends. That means, obviously, that “six degrees of separation” doesn’t apply to the 71% majority. Why does this matter? Milgram’s studies “indicate clearly that some people are better connected than others, and connecting is a skill that can be acquired,” Misner says. If you’re intent on joining that elite group, The 29% Solution is a pretty good place to start.

Readers, what do you say? Do you have a strong network? Could it be better? Has your network helped you find a job? Conversely, have you helped colleagues find work? What has helped you – and hasn’t? Who’s been most helpful? Any pet peeves? Post your thoughts on the Ask Annie blog. To top of page

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