It’s no secret that LinkedIn is the number one social networking site for B2B Marketers.
Given the network’s user base of over 380 million and the fact that it’s a source of 80% of B2B social media leads, LinkedIn’s prominence in the B2B industry will not change any time soon.
So if and when LinkedIn makes a necessary change it is important that organizations make a note.
LinkedIn has made more than 2 million discussion groups private, a major step in the social network’s efforts towards improving the quality and professional nature of membership groups.
The move here was based on feedback of LinkedIn groups who craved real connections with peers and industry leaders helping them learn and grow.
Along with making the groups private, LinkedIn has also introduced several other changes that warrant a closer look for any brand making strides and gaining social presence on the network.
Here are the eight changes to LinkedIn groups that B2B marketers need to be aware of.
2. Privacy of groups mean they won’t be indexed by search engines
The information that is generally shared on LinkedIn groups won’t be sharable via Google or any other search engine.
This exclusivity will increase the value of conversations held in different groups, followed by the fact that new ideas and strategies shared among members will be known to the ones who are a part of the group.
This major change will help B2B marketers establish thought leadership, showcasing knowledge that can lead prospective clients and customers to come back and check their company page, employee profiles and marketing collateral.
3. Group members will now be vetted
In order to join any LinkedIn group you need to make sure that your credentials are updated.
Having a professional image is a must, as well as having a fully fleshed out profile so that group administrators can assess how well they fit into their community. This generally works out positive for marketers who have spent deliberate time in optimizing their company profiles.