LinkedIn, once your online resume, has morphed into your opportunity to introduce yourself to others and attract the attention of those who need to know you. However, mindsets are slow to shift, and those who still consider LinkedIn nothing more than a digital resume are missing out on some of the biggest opportunities LinkedIn has ever offered. In a world that is becoming more virtual, with remote work becoming the norm, LinkedIn often delivers your first impression. To make sure you come across as the wildly interesting, compelling, and accomplished person you are, focus on the following six elements of your profile.
2. A custom background
It’s the single biggest opportunity to stand out from the myriad others who do what you do. You’ve heard the adage “a picture is worth a thousand words.” Well, here’s your opportunity to add a thousand extra words to your profile with one click. But make sure the image conveys the right ideas. Include a background that reinforces what you want people to know about you. Even just choosing a color that exudes your brand attributes will have an impact on the viewers of your profile.
3. A custom headline
If you don’t include a headline, LinkedIn uses your job title for your current role. Your headline is like the headline of an ad. It’s designed to capture the reader’s attention and make them want to know more. Consider these compelling headlines:
• Mark D’Errico – Workplace Consultant at Haworth, Problem Solver, Designer, Artist
• Nawal Fakhoury – LinkedIn Cheerleader | New Hire Soccer Mom | Resident Morale Captain
• Joao Rocco – VP Brand Management, Luxury & Lifestyle Brands. Brand Strategy – Marketing – Customer Experience – Branding through People
• Deb Dib – The Brand-to-Land Coach/Writer for gutsy Execs, Innovators, Coaches. Rise faster, earn more, have fun, change the world!
• Kelly Palmer – Evangelizing the Future of Learning
• Kirsten Boileau – Leading the way with Training & Enablement for Social Selling at SAP | Social Branding | Speaker