If you can look past some of the social stigmas of being an avid LinkedIn user, you’ll find that LinkedIn is actually the most powerful asset for any B2B entrepreneur or salesperson.
Nowhere else in the world has such focused, social data on people you are looking to sell to. With more than 460 million profiles, this social network can prove a goldmine for salespeople, as long as they know how to use it right. With that in mind, here are 11 overlooked LinkedIn hacks to get more out of your social selling efforts:
1. Find windows of opportunities.
LinkedIn gives you valuable real-time data on your prospects. It tells you when they post, when they’ve switched jobs, when they have a birthday, when they get a promotion, when they are out of work and more.
Use these triggers strategically and take advantage of optimal windows of opportunities. If a prospect just posted something 10 minutes ago, you know they are likely by their phone or computer with a window of downtime. This is the perfect time to give them a call.
If they got promoted or moved companies, send them a letter. If they just liked a post about the Cavs win last week, bring it up during your next call with them. Scan for opportunities at every corner.
6. Contact followers and fans.
If you’ve provided a service or have a great case study with a certain company, go to its LinkedIn company page and see its followers. This can be a great place to do cold prospecting, as people generally only follow companies on LinkedIn in which they have an actual interest. Using this mutual interest as an icebreaker could be a great in with new accounts.