LinkedIn is slowly introducing more and more options that can be optimized and help users improve their profiles for LinkedIn search. The site will even tell you, with its new How You Rank feature, the percentile you’re in when it comes to views in your industry. This essentially means you can see if you’re in the top 5 percent of views versus the top 50 percent, and you can see changes to this number in real time. For many, the number isn’t what they had hoped (especially if you’re looking for a new job). This means optimization attention is on the rise, and it’s time to SEO your LinkedIn account.
Tips for Optimizing Your LinkedIn Account for Better Visibility
Many of the LinkedIn optimization options are changing and becoming more advanced, so even if you went through and tweaked your profile a few years ago, it’s a good idea to give it a second look. Here are a few tips:
- Use the publisher option.
The publisher option is fairly new and allows you to post articles directly to LinkedIn. This not only helps you show your expertise, but it gives the LinkedIn bots more content and information to work with. It also shows you’re active, and helps your name and face show up in the news feeds of your followers.
In an article on Search Engine Watch, Amanda DiSilvestro writes about how the publisher option works and how to cater your content to LinkedIn. In short, all you have to do is visit your homepage and click the little pencil icon, which will be below your photo. You can then copy and paste and publish, and check metrics for the post once it’s live. The post will show up in your connections’ news feeds as well as be on your LinkedIn profile page, under the Posts section.
- Promote your LinkedIn profile elsewhere on the Web.
Part of SEO-ing a LinkedIn profile is getting it a little bit of publicity. You should put a link to your profile in your email signature as well as on other social networking accounts so you can start creating inbound links. If you ever publisher something interesting on LinkedIn, you can link back to that post on your Facebook profile. You have to be careful mixing social audiences, but as long as you’re sharing something relevant, this is a great way to give your profile a little extra visibility, hopefully form some new connections, and maybe even build links.
- Customize your anchor text links.
You may have noticed that your LinkedIn profile can have up to three links, including company website and blog. What most people don’t realize, however, is that you can actually change the anchor text to something more descriptive. All you have to do is select the Other option.