LinkedIn – 10 of Our Most Impactful Recruiting Product Enhancements This Year

Here at LinkedIn Talent Solutions, we strive to consistently improve our products by incorporating customer feedback, analyzing behavioral data, and relentless testing. In the past year, we have delivered significant new functionality across all of our recruiting products in order to achieve one goal: to help you find, engage, and recruit the best talent.

Though this list is by no means exhaustive, here are some of the biggest enhancements of the past year.

Updates to help you find the best talent, faster

One of our biggest priorities is making the search functionality of LinkedIn Recruiter as powerful and accurate as possible so that you can identify the right talent. Over the past year, we have significantly enhanced our search capabilities:

1. Personalized search:

LinkedIn Recruiter learns from your search tendencies to customize the search experience for you over time. Since releasing this enhancement, we’ve seen a 20% increase in profile views per search and a 30% increase in InMails sent per search – meaning recruiters like you are able to find the right candidates more easily than before.

4. InMail policy enhancements:

When you receive a response to your InMail, you get an InMail credit back – regardless of whether the message is accepted or declined. Since being implemented, this policy has created a better experience for members, and increased the overall InMail response rate across the platform.

10. Job Search on mobile:

In addition to our existing iOS offering, we have launched a new Job Search app for Android to enable potential candidates’ job-seeking activities while on the go.

See all 10 and the complete LinkedIn post

How to Be Found More Easily in LinkedIn (LinkedIn SEO)

By Marci Reynolds

Social network recruiters search the LinkedIn database for candidates that have a specific set of qualifications and/or key words in their Profile.

After searching the database, recruiters get served with “search results” that include a Profile view for each candidate.

As a job seeker, you want to consistently show up in search results for candidates with your set of qualifications, ideally higher than other candidates. This is often called LinkedIn SEO, or improving your LinkedIn search rank.

And, you want to stand out from the other candidates and engage the interest of the recruiters so they click on your Profile snapshot to learn more and, eventually, to get to your full Profile information.

This article will share my insights on this LinkedIn sourcing process and provide advice on how you can show up and stand out!

How does LinkedIn “sourcing” work? How do recruiters search the database?

To better understand the LinkedIn sourcing, search results concept; think about how you search online job boards for job postings. You go to a website (ex. Indeed, CareerBuilder, Monster, etc.), you enter a series of keywords, you might also click on an industry or job function from a drop down box, and you then get presented with a series of job listings.

Do you click on all of them? Likely not. Instead, you only click on those that catch your eye and are most relevant. You probably pay more attention to the listings on the first few pages, and may not even consider the ones on pages 3, 4, 5, etc.

Back to LinkedIn….

Recruiters search the LinkedIn database in a several different ways.

For example, some of them use the free, “Advanced People Search” function available to all LinkedIn members. Some search members and activities within specific LinkedIn Groups.

Many others are using LinkedIn’s paid service called LinkedIn Recruiter that provides significantly more search functionality. (I recommend that job seekers watch the demo video to learn more about the product.) And still others find candidates in LinkedIn using a Google site search of LinkedIn.

In addition, similar to the way job seekers sign up for “job alerts” to get notified via email whenever a new job gets posted that meets a certain set of criteria, recruiters can also sign up for candidate alerts to proactively notify them of new candidates who fit their requirements.

How can you optimize your LinkedIn Profile to align with this sourcing process?

There are many things a job seeker can do to optimize their Profile to align with this sourcing process. As mentioned before, you want to help ensure that you show up in the appropriate search results, show up higher than other candidates (LinkedIn SEO), and you want to stand out among the search results.

You want the recruiters to see your Profile snapshot and think, “Wow, there’s the perfect candidate,” and then click to view your full Profile information.

Consider these tips: …  Read the tips and the complete article

Win The Talent War By Getting All Your People Using LinkedIn

William Arruda

The 2013 Edelman trust barometer revealed that “66% of people trust a company’s employees on internal programs, benefits and working conditions [more] than any other stakeholder.” Your employees are vital to successful employer branding. Not only are they critical to inspiring candidates to join your company, they are also your best recruiters. A Careerify study that focused on the Business ROI of employee referrals showed that  referred workers are 23% less likely to quit than any other hires, and the employees who made the referral are 30% less likely to quit.

Clearly, employees need to be the central element of your employer branding strategy, and LinkedIn is the best way to make it happen. LinkedIn is quickly becoming a hub of professional communications, and it’s the accepted social media resource for serious business. Recent changes to the site’s functionality, along with the surge in career-minded professionals joining, have made it a much more important element of employer branding. Here’s why:

  • It’s a key place people go to learn about your company. And it’s not just your company page that gets evaluated. It’s the profiles of your leaders and other employees, too. Think of each employee’s LinkedIn profile as individual product pages. By showcasing your best assets, you’re saying something about your organization and the consistency of high-quality professionals who make up that organization.
  • It’s the tool that connects your people with potential recruits. When you show them how to engage in conversations and use LinkedIn groups, you help them grow their network as they grow the company fan base. They connect with their peers and thought leaders in their industry and become sources of information to those who are considering working at your company. And, perhaps most importantly, they become recruiting managers by identifying potential talent from their ever-growing networks of professionals (through LinkedIn connections and groups).

Read the rest of the Forbes article

7 Things You Must Take Off Your LinkedIn Profile Immediately

Drop what you’re doing and get rid of these clunkers

Your LinkedIn profile can be the ticket to a better job and career advancement, but if you’ve got the wrong stuff in there, it’s going to just hold you back instead. Career experts say these are the top offenders.

3) The third-person summary. Yes, the summary is kind of like a resume in terms of the information it delivers, but it also needs to convey who you are as a person. Wooden, third person or passive voice will just fall flat, according to a Business Insider interview with LinkedIn’s former career expert, Nicole Williams. “This a great place to reflect your professional brand… [but] remember this is a place to infuse personality.”

4) Dust. Metaphorical dust, that is. Keeping your profile active is one of the most important signals you can send to a prospective employer, says LinkedIn career expert Catherine Fisher. “A robust and active profile can be your ticket to a variety of professional opportunities,” she says. If you don’t have the time or the writing chops to keep up a blog, don’t worry; there are other ways to show that you’re plugged-in to what’s going on in your industry. “An easy way to do this is to like or comment on the status updates of others in your network,” Fisher says.

5) Lame cliches. Every year, LinkedIn publishes a roundup of the most overused words people have in their profiles. The current top culprits: motivated, passionate and creative. Although some industries have other words that make the most-overused list — in the sales and talent fields, for instance, “strategic” is the biggest offender — notice what makes all of these words terrible: They’re generic, which means they’ll say nothing about why you in particular would be a good fit for a certain job.

See all 7 things and the complete Time article