The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.
3. Profile Rank. LinkedIn now shows you how you rank among your connections based on the total number of profile views. It shows you rank among “professionals like you,” people in your company” and “your 1st-level connections.” This can help you understand who in your network is generating the most interest, and it will give you a feel for how you measure up against your network connections who are your peers or competitors. It also gives you an excuse to reach out to those in your network by congratulating them on their rank. If you are looking to make LinkedIn an important part of your personal branding communications plan (and you should!), you can use this to measure the impact of your status updates, long-form blog posts (see number 5 below) and posts/comments to groups. One easy way to increase profile views is to add a LinkedIn button to your email signature. Here’s how.
5. LinkedIn Publishing Platform. The opportunity to publish your content on LinkedIn is rolling out to all members. You no longer need to be an official LinkedIn Influencer to make your content visible. Once you have been granted access to this feature, you’ll be able to create and post long-form content (in addition to your brief status updates). All you need to do is click the edit icon in the “share an update” box on your homepage. When you mouse over it, you will see “create a post,” and LinkedIn will guide you from there. Your posts will appear in your profile. High-quality, relevant posts are organically distributed through feedback such as views, likes, comments, and shares. Your post may even make it into LinkedIn Pulse, which uses an algorithm that matches the right content with the right professional. You can view stats related to all of your posts to determine their relative popularity.
See all 5 features and the complete Forbes article
by Jo Saunders
When we view a LinkedIn Profile we leave a digital footprint behind, but did you know you have some control over the visibility of that footprint?
Before you make any changes, the default setting on a Profile is public and transparent. This setting means you leave a mark when looking at a Profile, this shows up in the “Who’s Viewed Your Profile” section.
There are arguments for an against being transparent, and in most cases I do believe in showing that you are looking, but there are reasons to go into what one of my clients called ‘Stalker Mode’. So if you were preparing for a meeting with a prospective client, looking at his Profile openly, shows you have done your research and are interested in knowing more. On the other hand if you were sussing out a competitor, you may not want them to know.
Go to your account settings (via your icon at the top right of the LinkedIn window) and select ‘Privacy and Settings’, then ‘Select what others see when you’ve viewed their profile’.
There are three modes to choose from; – See the three modes and read the rest of the article
by Melonie Dodaro
The key to your success on LinkedIn begins with a powerful and professional presence. You must strategically write your profile with your ideal client in mind before you start connecting to maximize the impact of your first impression online.
I’ve outlined 21 different key points that I believe are important to fully optimizing your LinkedIn profile. Follow these 21 steps and you will have much greater success with LinkedIn!
Go to this link to see the profile used in the examples below.
LinkedIn Training: How To Create A LinkedIn Profile In 21 Steps
3. Your Headline Should Be Catchy & Have Keywords You Want To Be Found For – Create a headline that captures your target market’s attention to encourage them to check out your profile.
4. Connect With At Least 501 People – The reason I suggest this is because LinkedIn will show how many connections you have until you hit 500. People like to connect with “connected” people.
10. Write In First Person – Your LinkedIn profile is not your resume so make sure you are always writing in first person.
16. Keyword Load Your Current & Past Work History – Notice how in my profile I used keywords like “Social media speaker” and “social media trainer”. These are some of the keywords I want to be found for.
See all 21 steps and the complete article
From Cincy Recruiter
I’m an avid and daily user of LinkedIn and I’m always seeking to learn more about how to use it effectively for building relationships, networking, job search, recruiting, personal branding and business development. I also enjoy sharing what I’ve learned with others and regularly speak to groups, associations and corporate clients about how to use LinkedIn. At those events, I typically provide attendees a LinkedIn Resource sheet to take home. I’m in the process of updating my Resources sheet for 2009, and I thought I’d share the links that were provided over the past year with you. So here you go:
Why You Should Use LinkedIn:
Read All The Reasons You Should Be Using Linkedin And How –