Back in February, publishing articles on LinkedIn was the hot topic. LinkedIn had finally opened up their publishing platform to all users, which would help them showcase content and improve their credibility. Unfortunately, many are still having trouble making this option really work and getting that visibility that every article needs to thrive.
LinkedIn is a great place to publish articles, it just isn’t a great place to publish any old article you have lying around. You should have a strategy and consider what types of content work best for LinkedIn if you really want to find success.
How to Write Articles that Will Succeed on LinkedIn
LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook, according to a report on Buffer App. It doesn’t necessarily win when it comes to the social sharing of your stories, but it does when talking about direct traffic to your site. In other words, the benefits of publishing here are worth your while.
A few tips for writing for LinkedIn include:
1. Pick Topics the LinkedIn Audience Wants to Read
It’s a good rule of thumb to write what you know, but people tend to forget that sometimes what they “know” doesn’t quite fit in with the LinkedIn demographics. If you have a very successful gossip blog, that doesn’t necessarily mean that your great story about Lindsay Lohan’s move to London is going to succeed. For some, LinkedIn actually isn’t the right platform.
The same can be said for those who are trying to simply copy and paste a blog post that they have already written. Although LinkedIn’s algorithm won’t hurt you just yet, this could hurt you if the voice and tone of the post isn’t right for social. LinkedIn’s audience is typically professionals (which is why a gossip column might not be your best bet), but it’s still a social network where people want an opportunity to engage and learn something as opposed to reading the news.
2. Publish Posts Once Per Week and Be Consistent
There is no evidence yet if the frequency that you post articles has anything to do with your chances of being displayed on someone’s network updates, but most are following past influencers’ once-per-week routine.
You want to make sure you’re consistently publishing in order to build a following, but putting too much out there could be overwhelming and hurt your chances of success. Again this isn’t proven, but based on the success of past influencers the once-per-week rule seems to be a good one to follow.
3. Try to Limit Your Posts to 800 Words
Again, remembering the platform where you’re publishing is key. People who are reading articles on LinkedIn are usually looking for something quick, informative and/or entertaining. If they wanted a long-form article or were trying to research something thoroughly, LinkedIn probably wouldn’t be the first place they would check.
Tips 4-6 and the complete SearchEngineWatch article
by Kyra Mancine
Many recruiters and staffing managers rely on LinkedIn extensively when sourcing candidates. Whether you’re employed or looking for a job, keeping your profile up-to-date is important. Maximize your profile, target your activity and you WILL get noticed.
1) Make the most of stealth mode. If you’re updating your profile and DON’T want people to see every change you make, go into settings and click on “Turn on/off your activity broadcasts.” This is highly recommended if you’re employed and looking for new opportunities. It can look suspicious to your current employer and colleagues if they start to see you making additions to your page.
5) Make your status updates count. Don’t be “me” focused. Even though your LinkedIn page is obviously about you, it’s better to offer your connections information that’s relevant to THEM. You don’t have to create the content yourself. Search Google and Yahoo for industry articles, career related content, etc. Don’t be controversial. Safe topics can include workplace satisfaction, how to be more productive during the day, interview advice, etc. Remember, any time one of your connections comments and likes your status update, all their connections see it as well.
See all 6 tips and the complete Social-Hire post
Kyra Mancine is a member of the recruiting team at Oldcastle, North America’s largest manufacturer and distributor of building products and materials. Follow us on Facebook and Twitter for career and job search advice, as well as job opportunities. We’re here to help!
How do we as humans make purchase decisions? In large part, we make them based on social proof.
What do others say about this product or that? Does someone we admire and trust rave on and on about it? Think for a moment about Yelp. How many times have you gone right over to Yelp.com—not company websites—before trying out a restaurant, a new hair stylist, or a resume writer?
My guess is plenty. You do this because you want to see what others are saying, and you’re going to base your decisions, at least in part, on these reviews.
The same exact thing goes on with hiring decisions. The “consumer” in this case is a hiring manager, recruiter, or HR person. Only, they’re not looking on Yelp; they’re over on LinkedIn.
LinkedIn recommendations provide you with the perfect opportunity to share third party endorsements—or social proof—of your talents with people trying to make purchase (in this case, hiring) decisions.
Don’t squander this opportunity.
Instead, follow these tips to score some amazing, relevant LinkedIn recommendations.
1. Find the “Ask to Be Recommended” Page
I’m not being a smart aleck. If you’ve never asked anyone for a LinkedIn recommendation, you may not even know how to find the page.
Here’s what to do: Hover over the tiny picture of yourself in the top right corner of the screen, and choose “Privacy & Settings.” From this screen, choose “Manage Your Recommendations” and then “Ask for Recommendations.”
2. Pick People Thoughtfully
This is no time to be willy-nilly with your requests. Your goal is to secure powerful recommendations that support your professional brand (more on that here) and the skills you most want to highlight. Ideally, you want to approach people who know your work well and can speak intelligently to the capabilities that will matter the most to your future employer.
Keys 3,4, and the complete Forbes article
By Viveka von Rosen
Do you want more visibility on LinkedIn?
Are you using the new LinkedIn publishing platform?
Publishing content on LinkedIn Publisher can give your content and your reputation a boost.
In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.
Why Use Publisher?
Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.
What you need to know for more visibility on LinkedIn with Publisher.
It’s a great way to showcase your knowledge and expertise in any given area, and that’s a big part of content marketing!
Beyond visibility in search, both your connections AND your followers see your published posts just like on Facebook.
If your post is viewed enough times, it’ll get picked up by LinkedIn’s newsreader, Pulse. At that point, you’ll get exponential views, comments and shares.
Your Publisher post can be picked up by Pulse.
Here’s a quick example showing just how powerful LinkedIn Publisher can be.
Wendy McClelland wrote an article called, “Why I Say NO to Coffee Meetings.” On LinkedIn Publisher, that single article got almost 60,000 views, 2,100 shares on LinkedIn, 515 comments, 218 Facebook likes and 93 tweets. I don’t know about you—but that’s usually more visibility then I get on my own blog!
This one article generated huge results for its author.
- Over 10,000 views in two hours after being published
- The article has also been republished on over 60 other sites/blogs
- Over 150 new connections
- 2 radio interviews
- 2 new coaching clients
- Numerous joint venture offers
- 2 speaking gigs and a number of other future dates to be booked
Here’s how you can get started on Publisher and reap some of these rewards for yourself.
Read the rest of the Social Media Examiner article
I’m hoping the click bait title worked…
There is actually some good advice in the article…
BY – Rosa E. Vargas, Resume Branding Strategist
Transform your LinkedIn profile into an inviting, influential, and irresistible digital communication tool. C’mon…I know you can. Then watch your profile views and invitations to connect triple!
Visual presence matters because it is true that you don’t get a second chance to make a first impression. With prospective employers and clients navigating the sea of online social networking profiles, it is important to carefully frame your brand’s presentation. Don’t you think?
LET’S BEGIN WITH THE MATTER OF YOUR MUG. IT IS MORE THAN A HEADSHOT — IT’S ABOUT YOUR BRAND!
Contrary to what your friends might have told you — no, your LinkedIn picture isn’t great.
If you’re not in professional or business casual attire, it’s not good!
If the picture is too dark or there are other faces in the background, it’s not good enough!
If you’re not nicely polished and if the picture is more than five years old—it definitely isn’t good!
Please make sure you’re up to snuff. Your LinkedIn headshot is not something to take lightly. Here are excellent tips, which will help you glam it up at your next photo shoot:
- Color Choices. Avoid patterns; select solid colors that complement your skin tone. What colors do others always like to see you in? That color you wear that stops folks in their tracks and they say, “That is your color!”
Recommendations: People with fair skin and light eyes look great in blues, pinks, and pastels. People with darker complexion should try brighter clothing such as white and warm colors, staying away from colors that match skin tone. By the way, black and white headshots are still very sexy! And, almost everyone looks great in black—just be sure the background offers enough contrast.
- Industry Relevance. Remember your target market. Choose clothing you are comfortable wearing and that is on-brand with your value offer and acceptable in your industry. For example, if you are a CFO you might want to wear conservative attire. As a Life Coach, you can exude a more relaxed demeanor by choosing more casual clothing. As an Executive Chef, brandishing your chef coat would be completely on brand.
- Radiate Health and Happiness. Drink lots of water before your photo shoot. Water will help your skin look vibrant and will help reduce dark circles. Get a little closer to the camera and smile. Close-ups are welcoming. Remember that it’s about making a connection.
- Your Face Is Center Stage. Darker backgrounds are usually better, driving the eyes to your face. White backgrounds can work with darker outfits. Natural backgrounds are also very inviting and don’t distract. So grab a camera and a friend and head to your nearest park on a sunny day. Please make sure you are the only face in the picture. Don’t distract your network with images of others in the background.
ENTICE THEM WITH A ‘WOW’ HEADLINE – Read the rest of the article for more great tips!