When it comes to accessing social networks during office hours, the first two things that come to mind are definitely procrastination and wasting time. This may be true for Facebook or even Twitter, but LinkedIn is different. Recognized as the leading social network for professionals, LinkedIn lies at the core of three key areas: people, technology and information. Rather than help you kill time, it’s actually designed to make you more productive – and is much more than just a massive database of people. In terms of business objectives, it can help connect you to the most relevant people in your industry, share your company’s messaging and content with qualified prospects, and help push your career forward. The trick to using LinkedIn in a strategically productive manner is: have a purpose.
If you’ve logging in to see who’s viewed your profile, read customized Pulse content and scroll through news feed updates – that’s great, but you’ll have to determine what your specific goal is gain actual value from the network. Asher Abraham, who hosted a recent Oktopost webinar on The Psychology of LinkedIn, views the social network as a “zone of productivity,” and believes that having a sense of purpose will drive you to be more productive. Additionally, he introduced a 5-step process aimed at ensuring that LinkedIn members maximize the social network’s potential.
How exactly do you become more productive and successful on LinkedIn?
1. Branding
2. Positioning
3. Intentional Networking
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