Hiranya Fernando, Lumiere
There are more than 277 million people on LinkedIn at last count. This means you want to be on it. But you also don’t want to get lost in the crowd.
LinkedIn is a formidable professional networking platform as well as a powerful job board and search engine. The fact that a full 94% of recruiters use social media, in particular LinkedIn, to fill open positions should get you excited.
Here’s how you can use this game-changing platform to get your next job.
1. Understand where LinkedIn “fits in.”
In order to use it well, it’s important to understand how it fits into the larger context of social media networking.
Facebook is about brand and identity, whether that is a personal profile or a business page. Twitter is about events or occurrences, which could be a missing plane in the Indian Ocean or letting your audience know that your latest blog post is published. LinkedIn is the best channel for engaging with people and organizations that could potentially hire you.
In the latest survey, 77% of LinkedIn users said that it helped them research people and companies. This is something that’s very handy before meeting a contact for coffee, when requesting an informational chat with someone, and, especially, as key preparation before a formal job interview. You want to know everything you possibly can about the person/people who is/are interviewing you. It will help you ask good questions as well as find points of connection over which you can bond. For example, perhaps you went to the same school or once lived in the same city or country.
7. Write thoughtful networking emails.
Written by Kevan Lee
A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network.
We at the Buffer blog can vouch for LinkedIn’s growth as our blog has experienced a swell in LinkedIn referral traffic over the past year, up 4,000 percent from last year at this time. Part of that has to do with our emphasis on updates and sharing at LinkedIn, another part has to do with the popularity of LinkedIn contributing a larger audience and more eyes to our content. Together, these factors have made LinkedIn a great source of visitors for our blog, and I’d imagine you might see a similar impact on your own site.
So the question becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers.
1. LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook
3. Avoid posting evenings, late afternoons, and weekends
5. A single status update reaches 20 percent of your followers
I’ve only allowed five minutes a day for LinkedIn and this does not include reading the many and varied valuable articles and updates that pop up daily if you subscribe to them – as you should!
If I only had five minutes a day on LinkedIn, this is what I’d do:
- Visit the site every day – keeping an eye on those people I’m connected with who are moving jobs or getting promotions, and then (selectively) dropping them a line to congratulate them.
- Update my feed with news and links to relevant videos and articles you think others in your network might be interested in (you can do this via BufferApp if need be, thus saving tons of time)
- Share or comment upon other people’s content if I felt it was interesting and relevant for my audience.
- Always be on the lookout to link in with people who I either already know and have had dealings with, or do so during my day-to-day connecting with people via Twitter or as a result of meeting them at events etc.
Click on Profile on your LinkedIn site and you’ll see a list of your experiences, schools, and contacts. Most people focus on developing these lists to make connections at places they’ve worked and where they have gone to school. LinkedIn, after all, is a great networking tool.
But before you get to this mass of information is the summary section on top. Most people don’t bother to fill this out–and it may be the key to help you connect to more people than you thought possible.
From my experience, the summary is where the beefy, real content begins–and the only place to really find out who the person really is. It acts like a movie trailer, getting people emotionally connected and excited for the coming attraction. It reinforces a person’s personal brand.
Whether you are trying to connect to customers, suppliers, or even new employees, the summary can offer you a snapshot of who this person is and any specialities that may be beneficial to you. For example, you can look for soft skills, attitude and creativity that are important to you.
This works in your favor, too. It is an opportunity to tell your story.
Here’s how to make it work for you and what to look for in other summaries. – To find out how to make it work for you please read the complete Inc. article
by Clive Roach
Darth Vader’s Guide to measuring LinkedIn Success
LinkedIn is the world’s largest professional network with over 250 million members in over 200 countries and territories around the globe. It is seen as essential for most professionals as a networking platform, or for recruitment. If you look a little deeper, LinkedIn provides us with many ways to measure our networking reach and the results of our efforts in groups and on brand pages.
Your LinkedIn professional universe and timeline.
Darth Vader: “The Force is strong with this one”
Over 3 years ago the LinkedIn labs gave us tools to visualize our career timeline and the extent of our connections. The great news is that as of today, these tools are still live. I created my first LinkedIn timeline in 2011. You can track your connections that you have made over the years and animate it using the slider.
The LinkedIn InMap is an interactive visual representation of your professional universe, based on the relationships between your connections. Different color zones represent different periods in your career and school. Here is mine; — See the InMap and read the complete article
by Ryan Niessen
Everyone knows you should get recommendations on LinkedIn, but few are aware of the most persuasive ways to use them to get your dream job. After all, that’s what it really comes down to… getting a job that excites you, with a company that you feel proud to be a part of.
And if you look at LinkedIn recommendations from a slightly different perspective, you’ll see that they might just help you out even more than you thought possible… when used correctly.
So, just for a second…
Let’s Look At Them From The Perspective Of A Marketer
See, what you’re really doing when seeking your dream job is marketing yourself to an employer. They’re in the marketplace looking for the best candidate, and you’re in the marketplace looking for the best position. Now, LinkedIn recommendations are essentially testimonials to your character and ability.
And to marketers, testimonials are GOLD… especially focused ones that highlight the areas most important to your prospect (your future employer, in this case). A marketer will tell you that you can make any claim you want, but it’s not believable or effective unless you have solid proof.
And testimonials are the proof you need. They’re a testament from a credible source saying that you’re able to do what you claim you can.
3 Types Of Testimonials You Need
Here are the three kinds of testimonials you need:
1. Expert testimonial – This can be from a mentor, boss, or teacher. Try to get one from a leader in your field if possible, since they’ll be easily recognizable as an authority to your future employer.