by Jeff Howell
It’s true. Recruiters from both private businesses and recruiting agencies scour LinkedIn all the time to find business professionals passively or actively seeking work. Job boards like Monster and Career Builder are great, but what you may not know is that many high end recruiters use LinkedIn to find the best of the best. The job boards are sometimes full of actively seeking candidates which can be a little overwhelming to some recruiters. LinkedIn allows a recruiter to work at the pace of their open orders and take their time to find the candidates they are looking for.
I won’t get into how they use it just yet, but I want to share some tips on how to get your LinkedIn profile noticed by recruiters:
Use a keyword strategy.
Read the complete SteamFeed article for more tips and how to implement those tips
Let’s get one thing straight. If you are in business, you need to be on LinkedIn. This is also true if you want to be in business. Meaning, if you are in school… now is the PERFECT time to get started on LinkedIn.
No matter where you are in your career, NOW is the time to spend some time ensuring your LinkedIn profile perfectly describes you, your goals, your accomplishments and what you bring to the table.
Your goal should be to help the reader decide:
Do I want to do business with this person?
There should be no debate about this point. Your career may depend upon it.
There is nothing wrong with Facebook, Twitter, YouTube, Google+ or any other social networks. It’s just that LinkedIn is the place to be for business.
How To Write A LinkedIn Profile When You’re Unemployed
1. Your Headline
2. Your Summary
3. Your Experience
By Gerry Moran
Keeping your LinkedIn profile active is a lot like keeping a baseball glove worn-in and ready to use. When I was growing up playing baseball, my dad always told me to oil up my glove and use it regularly. Otherwise, it would get stiff and make it hard to catch fly balls and grounders. Catching these fly balls and grounders would be critical in a game to maintain the favor and friendship of my teammates! Little did I know my dad was teaching me a LinkedIn lesson in the 1970′s!
An active LinkedIn profile is similar to that glove. If you don’t keep it active, then you will not be regularly connecting with your network, and, therefore, might fall out of favor of your constituency!
Here are 5 easy ways to keep your LinkedIn profile “oiled” up to you can catch all of your opportunities!
5 Ways To Keep Your LinkedIn Profile Active And Relevant
- Update your LinkedIn status once or twice daily; once at the beginning of the day and another at the end of the day. Factbrowser reports that 77% of LinkedIn members use the site to research people and companies, 69% to reconnect with past business associates and 50% to build new networks, so regular updates will help you get found! If it sounds like this scheduling and updating is a lot of work, it’s not. Use a tool like HootSuite to schedule your twice-daily updates from curated sources, like the Wall Street Journal or MarketingThink.com. This tool makes it easier to plan your communication strategy from the comfort of your couch! (No … two daily updates are not too much. No one has EVER complained about my volume of updates!)
- Participate in 3-5 key LinkedIn groups 2-3 times a week. LinkedIn reports hosting 1.5 million groups, however, you can only join 50 of them. Even with 50 groups to join, you will never be able to activity engage in all of them. So, pick the most relevant ones and maintain a contributing and consultative presence. Your contribution formula should be 10 consultative posts for every 1 “sales-ish” post. Participating in 3-5 LinkedIn groups can get hectic, too. You don’t have to log into LinkedIn every time you check on a group since you can use tools like Flipboard and HootSuite to check the activity.
- Own the conversation in 1 key LinkedIn group. It’s easy to commit to trying to be an expert, thought leader, or active participant in one group; hopefully one that is thriving and full of other great contacts and potential business for you. Active participation in a group like this will increase the likelihood a growing LinkedIn network, and we all know that a bigger network is a better network!
Contributor William Arruda gave Forbes readers good reasons last week to give LinkedIn a much more serious look in 2014.
Now that Arruda has covered the “why” of updating your profile, I’d like to take a closer look at the “how.” So I’ve reconnected with Wayne Breitbarth, the LinkedIn consultant and author behind the LinkedIn user research in the Forbes Most Read article I presented last month.
Whether you’re a power user or a casual LinkedIn participant so far, here are the 14 straightforward things Wayne suggested to me that are within the reach of every one of us as we bring the current business year to a close. Practice the ongoing steps and by the time the New Year arrives, you can have them committed to a habit you can conduct in just 10 minutes a day, if possible. But even 1-2 times a week could put you well ahead of the typical curve.
Here are the 14 steps he suggests you take right away:
1. Update your photo. Your picture should be recent, professional, and recognizable. An extra tip from Contributor Ken Krogue: Make the photo black and white—since the majority of the photos are in color, the black and white choice will help to set you apart from the crowd.
2. Craft a killer Headline. These are the most important 120 characters on your profile and should include your most important keywords and a short version of your branding story or elevator speech.
3. Revisit your Summary. Think of a tone and style akin to having a cup of coffee with the people who visit your profile. Your description should make them want to pursue a lasting business relationship with you. Would you want to know the person you see in your description, or do you sound entirely self-focused? Now’s the time to give it a bit of thought.
4. Insert a call to action in your profile. Don’t assume readers of your profile know what to do next to find out more about you and your products or services. Be specific and share a link or document that will help them move another step closer to a meeting, phone call, or request to connect on LinkedIn.
5. Join 50 groups. Well, consider at least joining 10. With more than 1.8 million to choose from, you have the opportunity to increase your relevancy, find new people to join your network, and send direct messages to thousands of people who are not in your direct network. To avoid “email overload,” adjust each group’s contact settings to your liking.