Tuesday, November 19, 2013

6 Ways to Attract Recruiters to Your LinkedIn Profile

Stacey Politi

You know the drill. You’re unhappy in your current job — or unhappy with no job — and are desperately updating your LinkedIn profile that hasn’t been touched since the last time you were in this situation.

Well, you’re not alone; this sums up the dysfunctional relationship many professionals have with their LinkedIn profiles. While some flock to LinkedIn only when in need and apply to already posted positions, the platform is at its best when maintained regularly and optimized to allow hiring managers to reach out to you.

LinkedIn's career expert Nicole Williams helps elaborate on six ways to optimize your profile and attract more recruiters to you now.

1. Develop a Keyword Strategy

If search engine optimization is not your expertise, here is a mini lesson. LinkedIn’s search functionality makes it easy to find people by their name, skills and any other words that appear in their profile — which is why these words should be chosen with thought.

First, make a list of terms associated with your skills and experience. Ask yourself, "What words would someone search for to find me?" If strapped for terms, seek inspiration from a job positing you are interested in.

Next, take those terms and rework them from the perspective of a searching recruiter. For example, you may have the term "digital strategy" in your LinkedIn profile; however, a recruiter would be more likely to search for the term "digital strategist." Synonyms are also important; you never know if recruiters will search for "digital," "online" or "Internet," so include them all. Lastly, you want to organically incorporate these key terms into your profile to attract both the search engine and human reader alike.

2. Say Cheese

Williams says that "hiring managers are seven times more likely to view your profile if you have a photo; it’s a must have."

Not only does a photo allow your profile to stand out in the search results, but also shows recruiters that you are active on the network and LinkedIn is a viable way to contact you. Williams suggests using a photo that places you in the context of your job. You want to help hiring managers envision you in that position.

"If you are a chef, feel free to show yourself in a kitchen, or in front of a whiteboard if you are a marketer," Williams says. "But don’t use a picture of yourself with your dog, unless you’re a veterinarian."

3. Be Vain

Williams also prompts all passive and active job seekers to claim their vanity URL. This is a customized URL that drives directly to your profile.

"Using your name in your vanity URL gives it a chance to appear in a Google when someone searches for you," says Williams.

This makes it easier for hiring managers to find you and share your information with other hiring managers. If your preferred vanity URL is already claimed, incorporate a relevant key term, for example www.linkedin.com/in/CarlySimonSinger.

Ways 4-6 and the complete Mashable article

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