by Ta’Rikah Jones
More and more recruiters are using social media tools like LinkedIn to find the best candidates in the market. As a graduate on the job hunt, it’s important to not only have an up-to-date resume but also an optimized LinkedIn profile in order to open doors and land that dream job.
Create an Attention-Grabbing Headline
No matter where they’re used, headlines are always the most important component to any piece of content because they are what grab the reader’s attention. LinkedIn allows 120 characters for a headline and these characters should be used to state what a candidate does as opposed to what they are. And it goes without saying that these headlines need to be enticing to get employers and recruiters to click on the profile.
Have an Appropriate Profile Picture
LinkedIn is a social media network for professionals to connect, not for friends and families to show off vacation photos. Having a professional headshot with a neutral background is the best way a candidate can present themselves to prospective employers. The photos should be warm and personable but always, always professional.
Industry-relevant keywords used throughout a user profile help that profile be found higher within LinkedIn’s search rankings, which increases the likelihood the candidate’s profile will get noticed. It’s a good idea to use keywords specifically in the skills section since these sections will also come up in search queries as well.
Tips 4-7 and the complete article
By Samantha Collier
What separates the great LinkedIn profiles from the average ones is how people use all of the various features on LinkedIn. Of course, it’s also important to have a fully optimized profile.
But it’s not good enough to just fill out your profile anymore. You must do that pesky act we all talk about so often—engage.
The LinkedIn blog recently published an article about four ways to stand out on LinkedIn. Here’s the distilled version:
1. Status updates
LinkedIn users who share content with their LinkedIn networks at least once per week are nearly 10 times more likely to be contacted by a recruiter for new opportunities. News feeds are prominently displayed on home pages due to the recent LinkedIn upgrades. Take advantage of this by sharing articles, blog posts, third-party content, newsletters, etc. Remember, quality is key. And don’t over post either.
2. Schedule, schedule, schedule
Many professionals (including the attorneys with whom I work) don’t think they have the time to be active on LinkedIn. Because LinkedIn has a variety of smartphone and iPad apps, this can’t be your excuse anymore.
Create a schedule and stick to it. Remember, you have to repeat a new action a hundred times to create a new habit. Post updates to LinkedIn on the train to work in the morning, or when you have your morning coffee. When you do it is up to you but you need to stick with it.
Secrets 3,4, and the complete article
by Kristin Johnson
It was easy to get recommendations when you were six. All you really needed was a pocketful of Jolly Ranchers (especially the watermelon kind). Kids you didn’t know were suddenly your friends. They told other kids about you and suddenly they were your friends, too. It was all fun and games until it got hot outside and the Jolly Ranchers got melty and sticky.
Now you’re a grownup, and a pocket full of Jolly Ranchers won’t do you much good, especially if you’re looking for a job. And the problem isn’t just that you can’t send Jolly Ranchers through the Internet. No, it’s more complicated than that.
Have you ever asked a LinkedIn Connection for a Recommendation and heard… nothing? They days turn into weeks, and you know darn well they’re active on LinkedIn because you see them in your feed? Frustrating, isn’t it? And confusing.
There’s any number of reasons, good and not-so-good, why your Connection may not have responded to your Recommendation request. Here are some reasons you might not get recommendations on LinkedIn:
1. He may not know how to respond to your Recommendation request.
It’s within the realm of possibility that your Connection is a bit of a luddite. Maybe he can do basic things LinkedIn – perhaps a friend helped him set up his profile. But when he got your Recommendation request, he didn’t know what to do. If you are certain this Recommendation is worth the time and effort for both of you, offer a lesson – screen shots via e-mail, possibly, or a visit to his office.
2. She honestly may have forgotten.
Maybe she is in the middle of a big project at work, or maybe she’s overwhelmed for other reasons. If you have every reason to believe this person would give you a good recommendation, it’s okay to send a reminder message or e-mail, “Hey, did you forget…?” You can also send your request again.
- Go to your Settings and enter your password.
- Click “Manage your recommendations.”
- Find the position you’ve requested the recommendation for and click “Manage.”
- Find the person you want to remind and click on “Resend” next to her name.
- Edit the message and hit send. I put in an extra “Just a polite reminder :-)” at the top.