Wednesday, August 28, 2013

Six Mistakes You Should Never Make on Linkedin

Miriam Salpeter

You've probably heard that social media, especially LinkedIn, can help you find a job. Whether you are currently employed and open to opportunities or between positions, statistics suggest LinkedIn is a useful tool. A survey of hiring managers by Bullhorn Reach says 97.3 percent of those surveyed used LinkedIn as a recruiting tool in 2012.

Having a profile is a great first step, but if you're like many professionals, you could probably leverage LinkedIn better to help you reach your career and job search goals.

Take a close look at your profile and how you use the network and make sure you aren't making these mistakes on LinkedIn.


1. Your profile isn't 100 percent complete.
You set up a profile, isn't that enough? Not exactly! Check your profile and make sure LinkedIn tells you it is "100 percent complete." If it's not, take the steps needed to fill it in. Perhaps you need to reach the required 50 contacts. Have you added your education and filled in some skills? Have you included your zip code, and filled in all of the sections? Do you have a Summary and have you described your work experiences? Don't forget to include a photo; people are much less likely to want to learn more about you if you don't add a picture to your profile. When your profile is not complete, you will be harder to find on LinkedIn, and you don't get the full benefit of the network.



2. Your profile lacks compelling details and keywords.
When recruiters or others search LinkedIn, they see many results listed. What will inspire them to select your profile? To start out, make sure you use a friendly, but professional looking photo. Create a headline (the information right under your name) that makes it clear why someone should want to learn more about you. Don't use your current job title as your headline; be descriptive and tell people why you're great at what you do. When you compose your descriptive headline, or pitch, be sure to include keywords, the words people are most likely to use when they search for someone with your background. Take advantage of the opportunity to tell your story in your LinkedIn profile.



3. You never modify your profile.
Social networks don't work as well when you "set it and forget it." Keep an eye on how often your profile comes up in search and how many people view your profile. (You can see this information when you view your profile - scroll down and look on the right side of your screen.) If the numbers are low, update your titles and your headline and tweak your descriptions to try to capture additional search traffic.


Mistakes 4-6 and the complete article


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