BY REBEKAH EPSTEIN
Q: What’s the best way to get organic growth for a LinkedIn company page?
– Visify Books, Detroit
A: Don’t let the social media “gurus” out there fool you: There is no exact formula that will magically get you 100,000 followers overnight. However, there are definitely practices that you can employ to help grow your social-media network. I have found that if you stick with the three C’s — community, content and consistency — you can enhance your LinkedIn company page over time.
Community. Use your real life community to help build your social-media channels. Every time I start using a new platform, I ask my friends and family to connect with the page first. The people that care about you will be your biggest cheerleaders. By getting them to engage, you will start to build a foundation to attract new people.
Also, use your existing social-media communities to attract new people to your LinkedIn page. Have you shared your business page via Twitter and Facebook? All of these channels should be interconnected.
Content. Practically everyone is on LinkedIn for career purposes, so make your page a resource for your industry. Share engaging, original content with your followers that they can utilize in their everyday life. For example, publish workplace tips or career advice relevant to your audience.
Read the Entrepreneur.com article for the rest of “content” and C #3
You’ve probably heard that social media, especially LinkedIn, can help you find a job. Whether you are currently employed and open to opportunities or between positions, statistics suggest LinkedIn is a useful tool. A survey of hiring managers by Bullhorn Reach says 97.3 percent of those surveyed used LinkedIn as a recruiting tool in 2012.
Having a profile is a great first step, but if you’re like many professionals, you could probably leverage LinkedIn better to help you reach your career and job search goals.
Take a close look at your profile and how you use the network and make sure you aren’t making these mistakes on LinkedIn.
1. Your profile isn’t 100 percent complete.
You set up a profile, isn’t that enough? Not exactly! Check your profile and make sure LinkedIn tells you it is “100 percent complete.” If it’s not, take the steps needed to fill it in. Perhaps you need to reach the required 50 contacts. Have you added your education and filled in some skills? Have you included your zip code, and filled in all of the sections? Do you have a Summary and have you described your work experiences? Don’t forget to include a photo; people are much less likely to want to learn more about you if you don’t add a picture to your profile. When your profile is not complete, you will be harder to find on LinkedIn, and you don’t get the full benefit of the network.
2. Your profile lacks compelling details and keywords.
When recruiters or others search LinkedIn, they see many results listed. What will inspire them to select your profile? To start out, make sure you use a friendly, but professional looking photo. Create a headline (the information right under your name) that makes it clear why someone should want to learn more about you. Don’t use your current job title as your headline; be descriptive and tell people why you’re great at what you do. When you compose your descriptive headline, or pitch, be sure to include keywords, the words people are most likely to use when they search for someone with your background. Take advantage of the opportunity to tell your story in your LinkedIn profile.
3. You never modify your profile.
Social networks don’t work as well when you “set it and forget it.” Keep an eye on how often your profile comes up in search and how many people view your profile. (You can see this information when you view your profile – scroll down and look on the right side of your screen.) If the numbers are low, update your titles and your headline and tweak your descriptions to try to capture additional search traffic.
Mistakes 4-6 and the complete article
You already know by now that LinkedIn is a great tool to help with your job search, but it’s also the place to be when you’re NOT directly looking for a job. Passive job seekers are already employed, but willing to take on a new opportunity, should the offer fit the bill. So, whether you’re actively seeking a job or not, LinkedIn is where it’s at.
For those of you who just crawled out from the rock you were living under for a decade or so, LinkedIn is a professional social networking site that has morphed into one of the top tools recruiters use to find qualified candidates. Setting up a profile on LinkedIn is free and relatively simple, but it does require a bit of thought and time in order to complete your profile in its entirety (which is an important step if you want to get noticed). If you would like to learn more about how to optimize your LinkedIn profile, take a look at this post.
In a recent interview with The Washington Post, LinkedIn’s VP of Talent Solutions and Insights, Dan Shapiro, indicated that “through regular surveys, LinkedIn has determined that 20 percent of its users are actively seeking new positions and 20 percent couldn’t be happier in their jobs. The remaining 60 percent fall into the passive job seeker category.”
Shapiro went on to state that the social networking site is working diligently on the back-end to find out exactly what it is that makes the “passive job seeker” believe a particular job is the right fit. If that question can be answered, LinkedIn will hold the key to a valuable recruiting tool that will take the guesswork out of matching jobs to candidates. Therefore, it’s essential for active and passive job seekers to have complete and updated online profiles if they wish to catch the eye of social recruiters. Otherwise, you can just consider your lacking profile as a message to the recruiters that screams, “I’m too lazy to type out words; wait until you see my terrible work ethic. Hire me.”
Check out this infographic from Masters in Human Resources that illustrates how LinkedIn has revolutionized the world of recruiting, with 97 percent of staffing representatives utilizing the social site for recruiting candidates.
See the infographic and read the complete PayScale.com article
by Donna Svei
LinkedIn upgraded its Skills section late last year to allow your first level connections to provide affirmation that you do indeed possess certain skills. Consider that to be good news because recruiters and hiring managers are more comfortable trusting your skills claims when they have credible corroborating evidence.
Unfortunately, people have gone a little overboard in endorsing each other on LinkedIn, thus causing great skepticism about the validity of these endorsements. If you have a large network that includes people you don’t know at all, then you’re at particular risk for this problem.
Here’s what you can do to ensure that your endorsements enhance, rather than cheapen, your profile:
- Click “Profile/Edit Profile” on LinkedIn’s main drop down menu.
- Scroll down to “Skills and Expertise” and click on the little blue pencil on the right-hand side of the page.
- Select “Add and Remove.” LinkedIn lets you display ten items in an attractive vertical display. Beyond ten, it goes to a cluttered horizontal display. Shudder. Limit yourself to no more than ten skills. Pick the ones you want to be hired to do. Think “key words that recruiters would use to find me.” Delete the rest. Resist the urge to go beyond ten. It puts you at risk of looking like a Jack of All Trades and Master of None.
- Now click “Manage Endorsements.” Review who has endorsed you for each skill and uncheck people who don’t know enough about you to know whether or not you have that skill. Do it. You can always recheck them if it hurts too much a day or two from now. It won’t.
Sean McMinn, USA TODAY
High school students can use these tips to get a head start on networking.
LinkedIn made two announcements Monday that mark a shift away from its approach of only going after working professionals — now it wants to add teens in the mix. It will lower its minimum user age next month to 14 in the U.S. and has already started launching college pages to prompt engagement with prospective students.
But even if your plan is to major in business and launch a Fortune 500 company after you graduate, take some time to learn the ins and outs of LinkedIn before you connect with Richard Branson or Marissa Mayer.
DON’T spam people you don’t know with requests to connect.
LinkedIn’s beauty is in its simplicity: Find people you’ve worked with, connect with them and then ask them for an introduction when you’re looking for a job or business contact. But people don’t want to see their inbox crowded with names and faces they don’t recognize, asking to connect. If you must get in touch with someone you’ve never met in real life, or haven’t at least talked to on the phone, send an explanation of why you want to connect and what you hope the relationship will bring for both of you.
DO follow up on in-person meetings with a LinkedIn request.
It’s not always expected that college students have a LinkedIn profile, and it will probably be more of a surprise if someone in high school has one. If you meet important professionals at a school banquet, through your parents or at a summer job, shock them (in a good way) by sending a request to connect afterward. It will show them you’re already ambitious enough to be thinking about your career and that you valued meeting them.
DON’T lie on your profile.
This goes without saying, but LinkedIn isn’t Facebook or Twitter, where people say whatever they think will make them sound “cool.” People expect you to be honest about your accomplishments, age and work history (whether it’s at a lemonade stand or the local Taco Bell). Even a small lie can come back to haunt you as you’re looking for a job years later.