LinkedIn is one of those social networks you may feel a bit unsure about.
You might even be asking yourself, “How can this site help me grow my small business?”
LinkedIn is recognized as the professional social network. It’s a place where people in all industries can go to build relationships with their colleagues and demonstrate their experience and expertise. It’s also a place where businesses and organizations can show off their work to prospective clients, customers, and even future employees.
The last thing you want to do is look like you don’t know what you’re doing!
To help you get started, we compiled a list of 25 things you’ll want to avoid:
1. Not understanding the difference between a LinkedIn Company Page and a LinkedIn Profile. There are two ways for you to demonstrate your expertise on LinkedIn. With a Company Page, you’ll be communicating as your business. This is similar to a Facebook Business Page, where prospective clients can learn more about your business. However, it is much more focused on informing your audience rather than building a community like you would on Facebook.
With your LinkedIn Profile, you’ll be communicating as an individual rather than a business. Here you’ll connect with clients, colleagues, and other members of your professional network.
Mixing this up is a guaranteed way to look foolish when starting out.
9. Not proofreading your posts. An extra comma here and a misspelled word there may not seem like a big deal, but it does make you look less professional. Keep posts as grammatically sound as possible.
20. Not connecting to your other social media outlets. Think of your social networks as part of a larger ecosystem. They should all be connected and working together to help boost your social connections.
24. Not thinking about search optimization (SEO). For starters, completing your profile helps your ranking, but there is more you can do to make your Business Page SEO friendly. Being visible and highly ranked will help people find you.
See all 25 things and the complete ConstantContact blog