Wednesday, June 19, 2013

Are You Well Connected On LinkedIn?

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Many LinkedIn members wonder how to increase their number of connections in a short period of time. Others wonder if it’s a question of quantity versus quality.

The truth is quantity and quality both matter when it comes to leveraging the power of social media for your job search.

Let’s start with quantity. Quality doesn’t matter much if you only have two or three connections. You’re not likely to get very far with your networking efforts if your number of connections is miniscule. By the same token, having 10,000 people in your network doesn’t mean much if you don’t have relationships with any of these people, and none of them would be willing to help you if you ask.

One way to grow your number of total connections and increase your reach across LinkedIn is to actively seek out very well connected members to invite into your network. Someone who is a LinkedIn Open Networker (LION) with thousands of connections can boost your total number of connections exponentially because the people who are in that person’s first level of connections automatically become your second level connections.

If, for example, Michael M. is a LION and has 7,000 first level connections, those 7,000 connections become your 7,000 second level connections once Michael M. becomes a part of your network. If you connect with just five to 10 LIONs, your total number of connections will explode very quickly.

With a large number of total connections, you now have the power to connect with an even larger number of people and reach out to them for assistance with your job search. So, if you want to reach Manager X at Company Y, it is very likely that someone in your network will be connected to Manager X.

You can find out how well (or not so well) connected you are on LinkedIn by hovering over the Contacts tab and clicking on Network Statistics. LinkedIn will tell you how many people are in your first, second, and third level connections.

Read the rest of the Careerealism article

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