Wednesday, May 8, 2013

How to Get Found by Recruiters on LinkedIn


If you’re looking for a job, and you are reasonably smart, there are recruiters out there who would benefit from talking to you. The problem is, they simply can’t find you. Or if they do find you, something about your LinkedIn profile turns them away. In either case, you have more control over this situation than you think. Getting found by recruiters doesn’t have to be a passive strategy.
Here is a two part active strategy for getting found.

First, Get on Search Results
The first step to getting found by recruiters is to simply show up. Like me, recruiters are using keywords to search LinkedIn profiles. Results will show up based on degree of separation and presence of the search term. 

Tip 1: become 1st degree connected to as many recruiters as possible. They are the ones making the most searches. Having recruiters in your network increases your chances of popping up based on your degree of separation.

Tip 2: describe yourself as specifically and as accurately as possible. The well known social media strategist Christopher Penn uses his own profile as a great example of this: 

My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. 

Not terrible, but it doesn’t show results. Here’s an improved version:
My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I’ve helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods. 

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