Friday, May 17, 2013

A-Z of LinkedIn Marketing - 26 ways LinkedIn can help you and your business


26 LinkedIn features


These are the main features we think you need to be aware of on LinkedIn. Review which of these LinkedIn features you use to see how you can make more use of LinkedIn.
Note that some features you may have heard about have been withdrawn by LinkedIn that you may not be aware of (*).
  • 1.Activity Broadcast. Activity shared on your LinkedIn page and viewed by others, depending on the settings chosen. This includes group membership, comments, profile changes and application downloads. It will show when you change your profile, make recommendations or follow companies, etc.
  • 2. Ads. LinkedIn has targeted ads which enable you to post pay-per-click ads to target users by their role. They can be text ads or video ads which can be AB tested to find the most effective ad creative and message.
  • 3.Apps (*). Applications were provided as options to share your content from other sites seamlessly on your profile. The Amazon reading list app, Slideshare and WordPress blog sharing tools were the best known. Apps are no longer available, but a similar feature is now available when editing the profile summary.
  • 4. Advanced Search. You can find influencers to connect with using this approach rather than standard search which works best for known connections.
  • 5. Ask Questions (*). A feature to ask Questions where other members could reply. This feature was removed end of January 2013. Many companies are now turning to Quora as an alternative.
  • 6. Company Page. A page on LinkedIn where a company can list their products and services and share promotions, news and content through Status updates. More recent than Facebook brand pages and less widely used. We cover the best way to setup a profile in Step 1 of the guide.
  • 7.Connections. Members in your network on LinkedIn who you invited or have invited to connect with and follow. Through connecting you will receive their status updates.
  • 8.Contact info. Links to your websites are available in the Contact Info section of your profile. Unfortunately, these now require a click to be seen by profile viewers, but don’t forget to include your sites or other social networks.
  • 9. Endorsements. These are endorsements for skills on individual profiles. They only require a single click so recommendations are a deeper level of endorsement.

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