HOW TO: Connect with Recruiters on LinkedIn

by Donna Svei

You’re starting a job search. You have 60 LinkedIn connections. You want recruiters to find you.  Alrighty then. We need to get to work. A conservative estimate says there are over 600,000 recruiters on LinkedIn.  Here’s how they break out:

  1. About 16,000 of them purchase unlimited access to LinkedIn’s full database. If you’re there, they can find you.
  2. Another group uses Boolean search to mine LinkedIn via Google. But come on, how many of them do that? I mean, Boo-le-an search, it sounds scary! Boo!
  3. The rest of them, and, I submit, the greatest number, are limited to finding their first, second, and third level connections. You want to be one of those people.

Here’s what you do:

  1. Join the “Recruiter Network — #1 Group for Recruiters.” It has about 450,000 members, including recruiters and people who want to network with recruiters.
  2. Upgrade your account to “Recruiters Talent Basic” for one month. Stay with me here. More on this at the end.
  3. Go to the “Advanced Search” page.
  4. Type your job function in the “Keywords” field (accounting, engineering, HR, etc.).
  5. Type “LION” in the “Last Name” field.
  6. Type your zip code in the “Postal Code” field.
  7. Select “50 miles” at the “Within” box.
  8. Select “The Recruiter Network — #1 Group for Recruiters” at the “Groups” field.
  9. Click “Search.”

Your search might look like this:  see what the search would look like, the results, and the complete article

Achieve LinkedIn All-Star status in 10 steps

By Laura Christianson

With 225 million members worldwide, 10-year-old LinkedIn is the social network for showcasing skills, job experience and education. LinkedIn’s recent redesign organizes your content in tidy modules and introduces options for uploading visual content.

In the olden days of LinkedIn (three months ago), the user’s goal was to create a “100 percent complete profile,” now known as an “All-Star” profile. Follow these 10 simple steps to achieve All-Star status.

Upload your business portrait. LinkedIn users routinely ignore connection requests from people whose profiles don’t display a photo. Claiming you don’t have a good enough picture of yourself is no excuse. If you want to be perceived as a professional, act like one. Invest in a business portrait session with a freelance photographer or photo studio. For around $150, you can obtain the rights to use your headshot in all your marketing materials.

Use your real name. LinkedIn’s database alphabetizes connections by last name followed by first name. If people know you by your nickname but you use your full name in a work environment, put your nickname in parentheses: Jonathan (Jon) Doe. It is acceptable to include a title such as Dr. or Rev. 

Craft an enticing headline. After your name and photo, your headline is the single most-viewed element on your LinkedIn profile. The headline displays prominently on your profile, in search results, messages, groups, invitations to connect, company page employee listings and in popups when LinkedIn users hover over your image. 

When you write your headline, ask, “What words and phrases would someone who’s searching for me use?” Highlight your expertise with those keywords in your 120-character headline. Make your profile searchable by entering your geographic location and industry directly below the headline.

Summarize your expertise and experience. You get 2,000 characters (a little more than half the length of this article) to introduce yourself. You can upload or link to portfolios, presentations, photos and videos from providers including Pinterest, Forbes, Hulu, YouTube, Spotify, Scribd, Slideshare, Word and more. 

Describe three job positions. In the Experience module, add your current position and two previous positions. As you begin typing your company name, LinkedIn auto-searches for a corresponding Company Page. When you select that Company Page, your profile will link directly to it and will list you as an employee. 

Tips 6-10 and the complete article

7 Tips to Help You Stand Out On LinkedIn

by @MarkLynch99.

LinkedIn has quickly become a driving force in helping executives and job seekers alike create an online presence that showcases your unique talents & skills (your personal brand)!

Most hiring managers (as many as 80%) will research candidates by searching the most common social platforms and if your on LinkedIn, you have only one chance to stand out! Just like Google, LinkedIn is also a search engine with every fortune 500 company (and more) represented. So if you have a profile on LinkedIn, here are 7 tips to ”Stand Out” and express your unique personal brand:

1. Remember that you are not a job title! You have 120 characters to describe your talents in the headline section of LinkedIn. Skip the generic title of ‘Sales’ or ‘Accounting’, rather take advantage of this space and get creative! Example: Early Adopter of Innovative Solutions for Business | Currently Seeking Opportunities | Lets Connect!

Hint: Feel free to change up your headline from time to time. Experiment until it feels right. The key is to create a headline that “Stands Out” and capture the attention of viewers. It is by far the most important and first place looked at on your profile. You have about 2 seconds to capture someone’s attention so make it your best!

2. You have 2,000 characters of ‘real estate’ for your summary section. This is where you can showcase your personal brand with examples of how you provide solutions, etc. Use keywords that are relevant to your industry. The summary section is often missed or underutilized, but this is a perfect place to create a commercial for the brand ‘YOU’.

Hint: Don’t squish all your words into one long paragraph. Space is good (think Google)! Make your summary easy to read and consider using symbols to draw even more attention. Copy & paste: ★ ► ◄ ■ ♦ ◆ ● ✔ ✘☑

3. Make it EASY to contact you! There is nothing worse than someone having interest in you after seeing what you have provided or displayed, only to find it difficult to contact you!
Hint: Put email address at top of summary section (phone # if comfortable).

4. Understand the 5 most important areas to describe your brand or expertise (keywords). These areas are: Your Headline | The Summary Section | Current Work Experience | Past Work Experience | Specialties

Hint: Search for people that are in the same or similar industry to get ideas on specific key words if you are stuck. The 5 areas above are key search engine optimization (SEO).

Tips 5-7 and the complete article

How to easily find recruiters and active candidates on LinkedIn

The trick to using LinkedIn well is to put yourself in the mindset of the ‘other side’. So if you are a candidate think like a recruiter, and if you are a recruiter, think like a candidate. As I have said many times, LinkedIn (as is all social media) is governed by the law of UGC – User Generated Content (which is actually everything on LinkedIn!)

So let’s look at LinkedIn it from a candidate perspective.

How do you find recruiters that are posting jobs that may well be of interest to you?

  1. Don’t use the main search bar at the top of the LinkedIn page, click on the advanced search to the side. Now you can use the extra field you are presented with.
    In the Title box enter the the job title you are looking for, in this case something like:
    “recruitment consultant” OR Recruiter OR “Recruitment manager” OR “recruitment director”

    **Warning** Just because they are recruiters don’t assume they know how to use LinkedIn properly, many still have beginners armbands on!! They are also part of the UGC conundrum – they don’t always call themselves recruiters!!

    Now in the Keywords box add the industry words you are looking for remembering to add the words AND after each word (with a space of course), if you have more than one.
    This will give you recruiters that recruit for your particular industry. Click on their profile and reach out to them as normal.

  2. What about searching for the jobs that recruiters are actually posting. Well first click on the jobs tab right at the top of the toolbar and search there – these will be the jobs that some recruiters pay to place.
    But most recruiters post their jobs through their status updates. For this you need to jump across to Linkedin.com/Signal as it is the feed of all the status updates on LinkedIn – and of course you can search them!
    Linkedin-Signal
    Try a different approach this time – use a search that uses some of the terms that recruiters use when posting jobs, like this adding in your keywords for your sector/industry at the end:

    (‘recruiting for’ OR hiring OR ‘looking for’ OR ‘new role for’ OR ‘is seeking’ OR ‘looking to recruit’ OR ‘currently recruiting for’ OR ‘fantastic opportunity for’) AND Keyword1 AND keyword2

    You can add in a Location filter and specific companies if you want down the left hand side. Also if you are looking for a contract role then add in words like:

    contract’ OR contractor OR interim OR temporary

    This will give you any jobs that recruiters have posted in their status updates. Then SAVE THE SEARCH (at the top of the screen hit the word Save, and then name your search. Every time you click the saved search it will update in real time.)

So let’s look at LinkedIn it from a recruiter perspective.

How do you find candidates that are looking for a new role on LinkedIn NOW and the complete article.

10 Ways to Get the Most Out of Your LinkedIn Network

BY

Ten years ago, entrepreneur Reid Hoffman had a vision for a website that could help create and foster important business connections among professionals. He co-founded a site called LinkedIn with the tag line “Relationships matter.”

The social media giant, with 225 million members in 200 countries, celebrated its 10th anniversary yesterday. “Our vision at LinkedIn is to create economic opportunity for every professional in the world,” Hoffman wrote in a blog post noting the company’s anniversary.


In honor of LinkedIn’s milestone, we’ve compiled the following tips to help business owners get the most out of the professional online network:

1. Communicate the important details of your business right away.
When filling out your company’s profile, be sure to say exactly what your company is, who your clients are and how you help them. The idea is to make it as quick and easy for customers to know — right up front — what you offer and why they should contact you. And be sure that your profile headline and photo reflect your company and project professionalism. 


2. Share interesting, engaging information.
One way to boost engagement among your connections is to get them talking about relevant and timely news in your industry. You can do this by sharing links to interesting stories and asking questions about the posts you share. 


3. Include a call to action.
An important goal with online networking is to convert connections into paying customers. One way to do this on LinkedIn is to create a unique “call to action.” Instead of simply filling in LinkedIn’s generic “my website” or “my blog” links on your profile page, take the extra step and tell visitors to click on your links. For instance, write: “Click here to (insert your product or service here).”


4. Create and participate in groups.
Not only can creating and managing a group of your own provide you with a level of credibility, it can allow you to expand your network to reach targeted and influential individuals in your field. Research topics of interest within your industry and choose the top two or three as the basis for your group. 


5. Showcase your products.
Be sure to fill out the “Products and Services” section of your company page. Not only is this your opportunity to explain what you offer in a compelling way, individuals can recommend and share the products you list, becoming ambassadors for your brand. 

6 LinkedIn PlugIns you have to use

LinkedIn is a social media site dedicated towards professionals finding one another. The site is used in a very large way for Business-to-Business sales and programs. Of course, that isn’t all that can be found on this unique social media network. You can find professionals of a wide variety of talents in every shape and size imaginable. If you want to make your stay on LinkedIn fully worthwhile, however, there are six PlugIns you absolutely have to use. Lucky for you, we’ve made a neat, comprehensive list of them so you don’t have to do all of the research on your own. So, without further ado, allow us to introduce the six PlugIns, which are going to make your LinkedIn experience a true success.
1. Follow Company Plugin
Chances are you have a website or a blog to go with your LinkedIn profile. Use this Follow Company Plugin to help grown your LinkedIn Company page community straight from your main website, blog, or both! When a user clicks on the follow company button, they will automatically begin following your LinkedIn profile. It’s as easy as that to get more followers!
3. Sign In With LinkedIn
This is a plugin that we particularly love. This nifty little thing, which looks like a little rectangle when imbedded into your website or blog, allows people to sign into your web page using their LinkedIn professional identity. This plugin is amazingly easy to install, so with only a minimal amount of work on your own behalf you can use this product to quickly grow your site registrations while at the same time building an enriching, personalized experience for your users. You can even customize your functionality based on a user’s geography, work experience, and network. While a lot of social media sites have this type of ‘sign in’ plugin, we have fallen in love with LinkedIn’s customizable version.
4. Apply With LinkedIn Plugin
This plugin is a lot like the one mentioned above, only instead of allowing people to register and use your site with their LinkedIn professional identity, it allows them to apply for jobs you have posted using LinkedIn. If you have job openings at your business or organization, this neat plugin will make things a lot easier on your applicants. You can also integrate this with your Applicant Tracking System, as well as add an interface with your company logo and color. On this interface, you can add up to three custom yes or no questions. By using the Apply With LinkedIn Plugin, you can begin to attract the most talented individuals from your profession with ease.