Work it over and over until you can find clarity with your branding message. Once you can pinpoint with clarity what makes you unique, valuable and worthy, you can leverage this to proactively reach your goals. So what niche do you want to own?
Here are five ways you can become discovered as you start your journey of self-discovery!
1. Be genuine and 100% you
Be confident in what you can offer and stick to that ‘message’ as you should live and breathe your brand. This doesn’t mean you just turn it on during an interview or business meeting, but focus on your brand, who you are 24/7. You may struggle at first, but take a step back and look at this from the perspective of you as a whole person. This will help you create the credibility and trust needed because your brand will be a reflection of the true you.
People are attracted (or buy from) people they trust and like. Put some personality into your brand and the likeability will be there too!
2. Communicate and support your brand
Everything about you needs to communicate and support that brand positioning. Connect with like-minded individuals, join relevant groups, and customize your profile to reflect your message. Think key words and think about how you want to be found.
Be proactive and offer advice or share articles that support your message. You don’t need to author a new book, rather share or comment on what is already out there.
3. Position yourself
Position your personal brand so that you are perceived as the best logical choice by including the key elements in your LinkedIn profile.
Utilize the sections ‘above the fold’ to describe your brand. This includes your headline, contact info, opening statement in the summary section. And don’t forget a professional photo! Branding key words should be represented in all parts of your LinkedIn profile.