BY Lewis Howes
Among the social networks, LinkedIn
can be one of the most useful when it comes to cultivating critical,
lucrative business opportunities, since it has a high concentration of
business decision makers. The trick is going beyond connecting with
cousins and college buddies to strategically building a "power network"
of individuals who should be potential clients.
But building a power network on LinkedIn doesn't happen overnight. Here are seven tips for making the kinds of connections that can benefit your business the most:
1. Optimize your profile: One of the easiest ways is
to update your profile picture. LinkedIn views this kind of update as
"freshness" and it can help your ranking when others are searching for
someone like you.
2. Tell people who you are, who you help and how you help them in your headline:
A headline that communicates these points is often what grabs a
person's attention when searching the site. I should be able to read
your headline and know exactly what you offer and why I should get in
touch with you. Be clear and compelling.
3. Fill out all current and past work experiences:
You never know who's looking for you, possibly a co-worker from an old
job, or maybe a classmate that's suddenly feeling nostalgic and wants to
see who they can find online. By listing all of your places of
employment -- including your educational institutions -- you can create a
larger net for capturing searches. Plus, these connections could be
second- or third-tier connections to people you've been trying to meet.
4. Join targeted groups: This can be one of the most
effective ways to connect with like-minded professionals who are
serious about using LinkedIn to form deeper business connections.
Participating in these groups also enables you to share your knowledge
and to learn from other members.
Tips 5 - 7 and Complete Entrepreneur Article