You work hard to ensure that you put your company’s best foot forward but in doing so, you may be letting your own persona become overshadowed. With 175 million members and a new member joining approximately every two seconds, LinkedIn is an excellent way to stand out in your field—if you know how to work it.
Simply filling out your profile isn’t going to cut it. Being a part of an online community means engaging regularly to make an impact. Here’s how.
1) Sharing is caring: Professionals who share articles or content with their LinkedIn network at least once a week are nearly ten times more likely to be contacted by a recruiter for new opportunities than people who don’t share with their network. So ask your network a question via your status update like “I’ve got a new business pitch with Nike tomorrow. Does anyone have any contacts over at Nike?”. Or make a general comment like “I’m heading to the airport for a client meeting in Denver.” Remember it’s about quality over quantity because every status update you share is a reflection of who you are as a professional.
2) Create a schedule: Think you don’t have the time to be active on LinkedIn? With our handy mobile and iPad apps, you can connect on the go. Share industry stories viaLinkedIn Today and also check out what your network has been reading and sharing too—all while commuting to work. Maybe a connection is going to be in the same city as you next week or someone is looking for a freelancer to help with her content development. You’ll know before you hit your desk.