Thursday, July 5, 2012

5 SEO Tips for your LinkedIn Profile




Websites are always changing and when it comes to the leading Social Networks such as FacebookTwitter andLinkedIn they are constantly tweaking their sites to generate the best financial results, drive visitors and increase engagement.
As a small business myself, one of the most important tools for generating new business, finding contacts and industry discussion is done on LinkedIn. I use LinkedIn on a daily basis.
Today I wanted to touch base on some SEO tips you can use on your own LinkedIn profile. Before you do anything – run a web search and find your LinkedIn profile (eg, I typed David Cowling LinkedIn” into Google and Bing). It’s important we analyse how the search engines interpret your LinkedIn profile data.

Google

Here is how my profile looks on the Google search results page:
David Cowling LinkedIn Google 5 SEO Tips for your LinkedIn Profile
Note the following:
1. You name is obviously the title of the page
2. Your Location is pulled and displayed in the search results
3. Your “Professional Headline” is displayed in the search results

Bing

Here is how my profile looks on the Bing search results page:
David Cowling LinkedIn Bing 5 SEO Tips for your LinkedIn Profile
Note the following:
1. Again your name is the title of the page
2. Bing will show your Job Title and One of your current companies (not necessarily your “Professional Headline”.
3. Bing will show how many connections you have in the search results
4. Bing will show how many recommendations you have
5. Your Location is also displayed in the search results page

LinkedIn Profile SEO Tips

Now that we understand how the search engines display your LinkedIn profile data. Here are some tips to make the most of your profile:
1. Your Professional Headline is displayed in the search results, particularly Google. Many people simply put in one of their Job Titles, however you can use this field to pick up Keyword rich job titles and phrases such as SEO Consultant, PHP Developer, PR Consultant etc.
LinkedIn Headline 5 SEO Tips for your LinkedIn Profile

2. Website Fields - many people simply display their company websites like this:
LinkedIn website Field 5 SEO Tips for your LinkedIn Profile
LinkedIn only lets you add 3 websites to your profile, but describing each website as ‘Company Website’ really isn’t making full use of this field.
You are able to edit the display name to match your website name. This will give people who visit your profile a much clearer understanding of your websites!
This is how I edited mine:
Edit your LinkedIn website fields 5 SEO Tips for your LinkedIn Profile
And when you view my profile this is how it displays:
LinkedIn optmised Websites 5 SEO Tips for your LinkedIn Profile
Much better!
But how does this improve your website SEO? All of these links are NOT nofollow. They are actually 302 redirects (LinkedIn generally uses 302 redirects for external links). Now technically a 302 redirect many not pass any pagerank, but if the 302 redirect has been there for a long time I think Google may pass a little pagerank through to your site. It’s certainly worth having.


1 comment:

  1. This is great information. Thank you. I recently started a Linkedin group.

    I noticed while I was on various Linkedin group pages that those groups were ranked, for example, the Inbound Marketers group page on linkedin has a 6 ranking for google.

    When people post pages to their website or blog in those Linkedin group discussions, do they get any linkjuice from those backlinks?

    Also, what about the link going to the homepage
    of a group owners website, displayed on a linkedin group page, where Linkedin displays the group statistics?

    Does that backlink posted on the group page send any linkjuice back to the group owners website or blog?

    ReplyDelete