Today I want to cover how to optimize your LinkedIn profile so that people can find you.
Use Keywords In Your Headline
Your headline is the first thing people see when they go to your LinkedIn profile. Unless you change it, your headline will appear as your current or last position held.
Since this headline will appear in various places on LinkedIn, you want it to be more descriptive. The LinkedIn algorithm seems to put a lot of emphasis on the words used in the headline when ranking people, so make sure your headline includes your USP, benefits your company offers or your geographic location if you serve a specific area.
Include Keywords In Your Summary
After the headline, your summary is the first place that people will learn about you. Your summary is your elevator pitch. Make sure it looks clean and professional, while including the top keywords that you want to target.
Customize The Web Sites Option
So many people have this set to the default option (personal web site., company web site). LinkedIn allows you to make these more descriptive by using keywords as you can see below.
To do this, when adding your website select “other” from the drop-down menu and then manually key in your website title. Next paste your URL into the appropriate field and click “Save Changes.” You can do this with up to three (3) websites.
Tips 4 - 5 and Complete Article