Monday, May 23, 2011

10 Things I Know About... LinkedIn

By Susan LaPlante-Dube


10. BASICS WORK
The free, basic LinkedIn account is a great starting place. Maximize this level before paying for enhanced services.

9. It Is Networking
All the rules of traditional networking apply. You need to build relationships. You cannot barge into conversations, ask for recommendations from people who do not know you well, or link to strangers to build your connections.

8. OPTIMIZE
Make the most of LinkedIn’s powerful search feature — use your keywords throughout your profile and company page. Include them in your summary, specialties, web links, company description and job title.

7. FIND/SHARE EVENTS
Click "Events" from the "More" menu to find events your connections are attending, to share events you’re attending or hosting and to search for relevant events.

6. COMMUNITY PARTICIPATION
Groups are a great way to listen to conversations and increase visibility. Choose three to five groups and add value with your input. Answer questions, share insights, support members, but no selling!

5. BE A THOUGHT LEADER
LinkedIn Answers lets you answer specific challenges and questions posed by members. Select "Answers" in the search drop down and enter a phrase related to your expertise.

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